eCommerce Web Analytics Manager

Marketing & Design Remote, United States

About The Institutes

A not-for-profit organization headquartered in beautiful Malvern, PA, The Institutes have been the leading provider of risk management and property-casualty insurance education for more than 100 years. By living our values—Put the Customer First, Do What You Say, Work Together, Be Innovative and Do the Right Thing— our talented team delivers innovative solutions that best empower risk and insurance professionals to help those in need. In 2023, The Institutes was named a Top Workplace by for the eighth time. We understand the importance of work-life balance and provide excellent benefits and a friendly and team-focused work environment to drive employee engagement.

eCommerce Web Analytics Manager

The eCommerce Web Analytics Manager is responsible for analyzing website user experiences and purchase pathways to identify strategic insights on The Institutes core business performance, as well as opportunities for optimization. The ideal candidate will be a highly effective communicator who uses data to create a narrative and can help drive user focused experiences. In addition to reporting on key metrics and visualizations, the eCommerce Analyst’s responsibilities may include user experience architecting, conversion rate optimization (CRO), A/B testing, and SEO. This role reports directly to the Director of eCommerce.

What You’ll Do:

  • Provides reporting on and mapping of the customer journey to find opportunities to increase eCommerce
  • Utilize Google Tag Manager to implement events and success measures
  • Manages advanced analytics requests tied to web properties working with IT
  • Partners with eComm team and Enterprise Research to create, maintain and optimize reporting and KPI dashboards
  • Partners with Enterprise Research to leverage findings to develop insights that translate into actionable recommendations
  • Works with Enterprise Research to understand, track, visualize and report on the core business’s eCommerce and campaign data and analytics
  • Responsible for helping to architect the core business’ user experience
  • Responsible for conversion rate optimization efforts (CRO), including helping to define and implementing plans, tracking efforts and reporting to continually improve site UX
  • Create and conduct A/B testing plans; report out on findings, insights, and optimizations
  • Responsible for SEO monitoring, reporting, and recommending optimizations
  • Monitor compliance standards on website and related web properties
  • Partner with both internal and external technical and specialized partners as needed

Education & Experience

  • Bachelor’s degree required with focus on Marketing or related field a plus
  • 3-5 years' experience required
  • Hands-on experience in GA4; GA4 certification a plus
  • Hands-on experience with tools such as Looker Studio, web content management systems and heat mapping tools
  • Experience with omni-channel marketing
  • Understands and can explain customer experience (CX) and user experience (UX)
  • Experience working with third-party agencies
  • Exceptional written, oral, and presentation communication abilities.
  • Experience with user experience tools, CRO and/or A/B testing tools a plus
  • Experience with back-end database querying technologies such as Big Query and SQL is a plus
  • Experience with Tableau a plus
  • Special Working Conditions & Physical Demands
  • Non-traditional hours required; including on, but not limited to, emergency, pre-scheduled, or project basis
  • Significant percentage of workday seated at a computer

Minimal travel required

This position is fully remote.

The Best Part? The Benefits!

To enforce the importance of work-life balance, employees enjoy excellent benefits, including:

  • 401(k) plan with company contribution up to 16%
  • Generous time off package
  • Paid maternity and parental leave
  • Tuition reimbursement
  • Medical, dental, vision and prescription coverage