Digital Marketing and Analytics Manager- Remote

Marketing Remote, United States Columbia, Maryland


Description

Your Role:

The Digital Marketing and Analytics Manager will oversee Tenable’s paid social media advertising channel, and will report and optimize on digital campaign performance. Duties will include managing and partnering with all Digital Advertising channels including Google Ads, Bing Ads, Facebook, Twitter, LinkedIn, Programmatic Display and additional media platforms. The role is directly responsible for campaign performance and assisting Digital Advertising Strategists, internal departments and regional marketing team managers with strategy and insights to achieve client’s goals.

Your Opportunity:

  • Lead Digital Advertising campaign strategy and planning for all of Tenable initiatives
  •  Manage media spend of over $3MM/yr across multiple departments and channels
  • Oversee agency relations and instruct them to align with Tenable marketing goals and objectives
  • Build and implement Social Demand Generation tactics, Manage and optimize campaigns on LinkedIn, Twitter, Reddit, PPC, Google Display Network and additional media platforms, with heavy focus on paid social campaigns
  • Monitor online campaigns regularly and make recommendations on goals to improve key performance metrics and drive revenue, leads, and engagement
  • Design and Create performance dashboards, KPI’s and funnel reporting
  • Optimize on customer journey, conversion funnel, landing page CRO, retargeting tactics
  • Create and follow through with projects and initiates that will benefit the majority of Tenable departments
  • Communicate with regional owners and executive team on a regular basis to review campaign performance, and suggest additional online marketing strategies to improve conversion rates, CPA, category ownership, and engagement
  • Keep current on the latest trends in the social marketing and cyber exposure/cyber security marketing industry
  • Identify persona’s based on solution marketing
  • Identify and report Intent based on ABM and B2B strategies
  • Think global, execute local, identifying user patterns by regions, analysis of Technographics, Demographics and User Journeys and communicating the same to broader teams
  • Manage and optimize Social budgets for multiple social platforms
  • Infrequent travel required

What You'll Need:

  • 5+ years of experience in global execution of Paid Media, with a heavy focus on paid social and data analytics
  • Hands on experience with AdWords, Bing, Reddit, Twitter, LinkedIn, GDN and Baidu is a must
  • Experience working on a bid management platform
  • Experience in Google Analytics, Salesforce and/or Datorama
  • Undergraduate degree in Marketing/Analytics preferred
  • Knowledge of Marin, Marketo, or DSPs (DoubleClick, Dark Reading, TradeDesk or other) is a plus
  • Experience managing campaigns within enterprise business sector or regional B2B companies
  • Ability to show the positive impact of paid traffic throughout the customer journey

If you’ve reached this point in the job description and feel you’re still not sure if you should apply…Just do it! We know there are no perfect applicants. You may not have 100% of all those bullets listed above - and that’s okay. If you’re feeling like you’re not going to fit in with our teams - that’s not okay. We're One Tenable which means however you identify and whatever background you bring with you, we encourage you to submit an application if it’s a role you can be passionate about doing every day.

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels.