Senior Field Marketing Manager - Public Sector

Marketing Washington, District of Columbia


Description

Your Role:

As the Senior Field Marketing Manager - Public Sector, you’ll be responsible for marketing, awareness, and demand generation for sales and channels in your assigned territory. You will work very closely with the territory sales team, channel sales team, channel partners, and marketing services teams to plan, execute and measure ROI of field marketing activities.

Your Opportunity:

  • As the front-line marketing contact for your assigned territory, work with territory sales leader, reps and channel managers to develop and implement regional go-to-market plans aligned to regional sales goals, including the allocation of marketing development funds (MDF) with achievable ROI and pipeline impact

  • Assess and identify appropriate mix of direct, partner-led, joint, and alliance marketing programs to achieve target MQL, SQL/Opportunity and pipeline contribution goals

  • Learn and understand the Tenable product portfolio, positioning, go-to-market strategy, target audiences/personas so you can articulate and evangelize to your territory team and partners

  • Be the marketing subject matter expert for what works in territory to achieve marketing and sales objectives

  • Document, write plans and update as required to maintain a rolling quarterly planning process

  • Collaborate with other teams internally to build and execute marketing activities and programs in the field
  • 
Plan and execute marketing programs and activities direct and/or with channel partners, including webcasts, seminars/conferences, website co-marketing, and email campaigns. Drive partner adoption and utilization of Tenable-led campaigns, promotions and tools

  • Serve as the first point of contact for partner questions, including how to navigate within the portal, where to find resources, etc. Also serve as the point person to articulate business needs for portal enhancements

  • Field and channel partner pipeline generation

  • MQL, SQL/Opportunity contribution to Americas sales goals as defined by Region Marketing Leader

  • Partner execution, effectiveness, ROI on planned marketing activities

  • Alignment of marketing plan, mix, and goals to sales strategy, plan and targets

  • Collaboration and engagement with territory sales and channel sales team and partners

What You'll Need:

  • BS/BA degree or equivalent plus 7+ years related experience

  • Strong Field and Channel/Partner Marketing programs expertise

  • Thorough marketing or channel sales background with responsibilities for multiple, multi-touch marketing initiatives

  • Strong written, oral, interpersonal and presentation skills

  • Strong project management, negotiation and decision-making skills

  • Ability to build relationships with peers, sales, distributors, resellers and customers

  • Use expertise and creativity for innovative marketing recommendations and solutions

  • Self-motivated, innovative and creative


And Ideally:

  • SFDC, Marketo experience a plus

  • Security industry experience a plus

If you’ve reached this point in the job description and feel you’re still not sure if you should apply…Just do it! We know there are no perfect applicants. You may not have 100% of all those bullets listed above - and that’s okay. If you’re feeling like you’re not going to fit in with our teams - that’s not okay. We're One Tenable which means however you identify and whatever background you bring with you, we encourage you to submit an application if it’s a role you can be passionate about doing every day.

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels.