Media Strategist (PPC & SEO)
Description
We are looking for a qualified Media Strategist (PPC & SEO) to join our team. As a Media Strategist (PPC & SEO) you should have expert knowledge in lead acquisition, optimization and testing strategies with a data-driven mindset. In this role, you should be a subject matter expert in principles of search engine marketing (SEM), search engine optimizations (SEO) and Social Media Advertising (SMA). You should also have excellent communication and organization skills to handle all of our paid and organic advertising in a cohesive way. To be successful, you must be a self-starter, strong communicator, highly organized, detail-oriented, creative and collaborative.
If you have a deep passion for paid advertising in a highly competitive space where grit, creativity, ingenuity and resourcefulness are part who you are, we would like to offer you an opportunity to join one of the best cultures in Tampa Bay. As well as being one of the best places to work in Tampa Bay, we also offer competitive compensation packages aligned with your level of expertise.
Media Strategist (PPC & SEO) Responsibilities
- Responsible for managing and implementing successful paid search campaigns, demonstrating revenue goals, efficiency, quality and volume
- Responsible for managing and implementing successful SEO strategies with demonstrable achievements and return-on-investment.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Maintain solid best practices with regards to activation, maintenance, optimization and reporting
- Work with Designers or Developers to optimize landing pages for optimum quality scores and create branding of banners, etc.
- Strong grasp of ROI with an analytical mind to mine data for insights
- Monitor budget and adjust bids to gain better ROI
- Produce reports for management
- Extensive keyword research to establish strong industry position
- Monitoring competitors pay per click campaigns and reporting on auction insights
- Monitoring competitors SEO strategies and reporting on industry changes in the SEO field.
- Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns.
Paid Media Strategist/PPC Requirements
- A minimum of 3-5 years' experience as a PPC Manager or PPC Specialist with proven experience managing budgets of $1M+.
- A minimum of 3-5 years experience within the SEO field, managing websites with ½M backlinks or more.
- Must have direct expertise with media buying across ROAS, TCPA, CPC and CPM models
- Expert knowledge of Google Ads, Microsoft Ads, and Facebook Ads, including video, Youtube and CTV.
- Previous Google Ads certification required
- Expert knowledge of excel
- Strong data and analytical skills
- Mastery of marketing funnels and the economics of user acquisition
- Excellent communication skills
- Thought leadership and subject matter expert in paid acquisition strategies
Why Join Us?
- Office amenities will include: Access to onsite Gym, including Basketball court, group fitness classes, Cafeteria, Starbucks on Campus, Paved Running Trail, Covered Walking Trail.
- Great company culture (voted Best Places to Work in Tampa Bay by Inc, Tampa Bay Business Journal, and Top Workplace for 2022 by the Tampa Bay Times)
- We have an energetic and competitive team culture that is truly unlike anywhere else––you can feel the positive energy from your first interview
- Leadership and advancement opportunities available