Digital Marketing Specialist (R3605)
MentorMate is seeking a motivated individual to join a growing marketing team. In this position you will be responsible for developing, building and managing our paid digital marketing campaigns across multiple channels. This role requires a strong understanding of digital marketing best practices and advanced experience with developing and executing paid media strategies.
As a Digital Marketing Specialist, in conjunction with the Director of Marketing, you will support MentorMate’s marketing initiatives through strategy creation, campaign execution and opportunity analysis. The ideal candidate has the tactical skills to execute complex tasks and the strategic ability to conceptualize campaigns in the context of broader objectives.
Plan, develop, and implement paid media campaigns via Google Ads, AdRoll, Linkedin, Facebook, and other platforms
Daily management and optimization of MentorMate’s digital campaigns to realize our revenue/lead goals while maximizing campaign ROI
Execute SEM tactics including: mobile/location bid adjustments, keyword research and selection, ad copy creation, campaign performance tracking, and A/B testing
Landing page creation and testing recommendations
Create reporting that effectively communicates the business impact of our marketing campaigns
Monitor and analyze lead behavior to understand how our marketing activity results in new customers, make adjustments to the buyer journey, and continually refine the process to optimize conversion
Monitor incoming leads, assign lead score and persona
Work with solutions team to optimize lead automation processes
Plan, develop, and implement lead nurture programs
Constantly monitor the competitive landscape for new digital media opportunities and stay up-to-date on developments and trends in digital marketing
Bachelor's degree in Marketing/Communications or equivalent working experience
3+ years of experience in marketing or advertising role
Expert knowledge of digital marketing tactics
Working knowledge of web technologies
Strong organizational and analytical skills with an attention to detail
Self-starter with initiative and excellent problem solving skills
Ability to be flexible in a fluid and dynamic environment - including dealing with changing priorities
Excellent verbal, written, and presentation skills
Google AdWords certified
Google Analytics certified
Email marketing experience
Basic Understanding of HTML
Technology or software marketing experience
Graphic design experience
About Our Company
MentorMate answers complex business challenges with native, hybrid, cross-platform, and custom software development. We think big, design smart, and develop fast for all screens, projects, and teams. With seven global offices, our teams are located across Minneapolis, Bulgaria, and Sweden. Solutions design, project management, interactive design, and other client-facing operations are led by our team stateside.
MentorMate provides a collaborative culture to match the creativity of the technologists who work here. We blend autonomy and exploration with an entrepreneurial approach to all we do. MentorMate is a place of constant energy, from the physical office space to how team members socialize. MentorMate was founded in 2001 to help business meet their needs with transformative digital solutions. That spirit still drives MentorMate employees today.
MentorMate is part of the Taylor Corporation family of companies. Taylor companies provide communication services, products and technologies to many of the most recognizable brands in the world.
Benefits & Perks:
We offer a competitive base salary, and an attractive benefit package including health, dental, vision, life and disability insurance, 401K, PTO (paid time off) and Holiday pay. Other perks at MentorMate include:
An open, collaborative & fun environment
A fully stocked kitchen with free beverages
Free company lunch every Wednesday
Prime location in the heart of Uptown Minneapolis
Subsidized parking and commuter expenses