Campaign Project Lead

Marketing Quezon City, Philippines

Description

This role oversees TaskUs’ marketing operations, specifically in lead management processes, marketing databases, marketing automation solutions.

Org Structure

This is an individual contributor role reporting directly to the Demand Generation Manager.

Leads Management

The Campaign Projects Lead plays the role of driving sales and ensuring proper management of marketing alignment initiatives and processes that will support exceptional lead management, enhanced data quality, and improved lead quality. They also manage all marketing operations with the main focus of enabling efficient lead scoring, campaign tracking, lead management, database health, targeting, segmentation strategies, and alignment with sales initiatives.

Digital Advertising

  • Build search, display, remarketing, and video campaigns across Google and relevant social media platforms
  • Optimize for conversions, lowering CPC, decreasing conversion costs based on the recommendations of the Strategy & Insights Manager.
  • Retargeting and custom audience lists

Website & SEO

  • Optimize SEO; improve are: bounce rates, pages per session, average session length, form submissions, and overall traffic.
  • UX - optimize all webpages; design, functionality, and content changes where appropriate.  
  • Build out landing pages to support advertising, white papers and events.  Multivariate test on pages to optimize.
  • Alignment with InfoSec & IT

Reporting

  • Work closely with the Strategy & Insights team to manage and pull key marketing metrics, inputting these measurements into reports that measure the performance of the marketing team as a whole
  • Report day-to-day campaign activities, from basic campaign tracking to attribution models.

Below-the-Line Operations 

Marketing Automation 

  • Web to Lead (form fill conversions)
  • All email marketing
  • Nurture campaigns
  • Event Invitations
  • Segmentation & List building
  • Automations & integration to CRM
  • Grading & Scoring
  • Lead Source Attribution
  • Web tracking
  • Data Hygiene

Strategic Development 

Alignment with other demand gen partners

  • Strategically lead demand generation activities though digital ads and search-engine optimization of the website.
  • Support events
  • Digital ads, website, and BTL sales enablement strategy
  • Integrated marketing campaigns

ABM

  • Deep connection with sales to drive engagement on top accounts
  • Develop creative multi-touch programs to drive prospects through a unique buyer’s journey 

Leadership

  • Drive the direction of Staff Writers
  • Bring modern, effective marketing approaches to sales and marketing
  • Work with BDR team to create and manage SQLs and campaigns for lead conversion
  • Validate the mix of demand generation tactics by testing new channels/tactics and scaling the currently successful channels
  • Drive compelling ads to optimize top and middle of the funnel lead conversion, based on the recommendations of Strategy & Insights Manager.

Experience Requirements

  • 2+ years 
  • Experience in B2B marketing, advertising, economics, business management, or any related field
  • Experience directing growth initiatives in a high-pressure environment 
  • Strong marketing or advertising background
  • Proficient in marketing operations and digital advertising tools:
    • CRM (Salesforce)
    • Marketing automation (Pardot)
    • Data aggregator (ZoomInfo)
    • Website (Wordpress)
    • Landing page (Unbounce)
    • Google Ads
    • Social media advertising (LinkedIn)
  • Based in the Philippines

About Us

We are a collective of highly capable humans, who understand how to deploy technology and data to best serve your purpose. From Digital CX to Content Security, AI Operations, Consulting, and anything in between, we consider ourselves responsible for protecting our partners’ interests and supporting their long term success through innovation and technology -powered by ridiculously smart people.

TaskUs partners with the world’s most innovative and disruptive brands to protect what matters most and to thrive in an ever-changing world.

TaskUs currently has over 23,000 employees around the world with offices across the United States, the Philippines, India, Taiwan, Mexico, Greece, and Ireland.

TaskUs is an equal opportunity employer.

Other Jobs At Taskus: