Senior Manager, Growth Marketing
Description
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
About the role:
We’re looking for a passionate and experienced Senior Manager of Growth Marketing to drive new patient growth via organic and paid channels.
You will:
- Develop and execute testing roadmap to increase conversion rates across all marketing surfaces (website, landing pages, SEO initiatives)
- Manage landing page strategy, improving performance by customizing experiences based on audience and channel
- Develop organic channel and SEO product opportunities and strategies
- Analyze SEO performance data using tools like Google Search Console, Mixpanel and Ahrefs
- Collaborate with our performance marketing agency to drive efficient paid growth via testing new channels, creative, and optimizing existing platforms
- Create reports and dashboards to communicate channel performance and develop new strategies based on your findings
- Deeply understand our users, their problems, their needs, where they find value, and where we have opportunities to improve
You are:
- Experienced driving organic & paid growth – You have demonstrated experience across multiple growth marketing channels
- Effective at stakeholder management and communication – You balance multiple stakeholders needs and effectively communicate with your stakeholders throughout the project lifespan
- A Creative problem solver – You thrive in a fast-moving environment and are not intimidated by ambiguity or change. You enjoy new challenges and jump in headfirst when facing an issue
- Analytical – You supports decision-making with data and pull impactful qualitative insights from large data sets
You have:
- 4-6 years of growth marketing experience or serving as a product manager for a digital product.
- A bachelor's degree in a relevant field.
- Excellent understanding of the marketing funnel and the roles different channels play within the acquisition journey.
- A high degree of proficiency in CRO and Growth frameworks and processes.
- Experience leveraging A/B and multivariate testing to optimize and continuously improve channel performance.
- An analytical approach to performance marketing and decision making.
- Expert knowledge of Excel functions and modeling.
- Experience using data analytics tools to evaluate website & funnel performance, analyze drop off, and generate hypotheses.
Why Talkiatry:
- Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
- Collaborative environment: be part of building something from the ground up at a fast-paced startup
- Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC
- Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
- It all comes back to care: we’re a mental health company, and we put our team’s well-being first
- Compensation range for this position is $140,000 to $150,000, and up to a 10% performance bonus, depending on experience; actual compensation will be dependent upon the specific role, location, as well as the individual’s qualifications, experience, skills and certifications.
Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.
At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.
We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.