Digital Marketing Automation Specialist
Here at SYSPRO, we pride ourselves on our ability and determination to simplify the core business processes through the provision of our Enterprise Resource Planning (ERP) and other SaaS products.
What sets SYSPRO apart from other ERP Vendors is an unwavering, long-term focus on the manufacturing and distribution sectors, a practical approach to technology, and a passionate commitment to simplifying business to increase success for partners and customers.
Being on the SYSPRO team is more than just a job description. It's a dedication to enhancing the way businesses operate and a personal commitment to the following core values:
▪️ Be authentic
▪️ Have integrity
▪️ Be results-driven
▪️ Be passionate
▪️ Have a growth mindset
▪️ WIN together
And, of course, we also have a lot of fun!
We are looking to hire a full-time Digital Marketing Automation Specialist. This important role is responsible for managing SYSPRO USA’s marketing automation platform while supporting global and regional marketing campaigns that grow the sales pipeline for SYSPRO USA’s products and services. The person in this position will consistently improve lead capture, nurturing, management, and scoring using best practices and measured results to guide optimization.
A DAY IN THE LIFE OF A DIGITAL MARKETING AUTOMATION SPECIALIST:
▪️ Responsible for email marketing workflow development and execution, including build, segmentation, testing, deployment, and continually evaluating for improvements
▪️ Maintain marketing automation workflow integrations with CRM
▪️ Work closely with the demand generation manager to bring a metrics-based approach to help execute strategies that support company’s objectives and SYSPRO’s go to market strategy execution
▪️ Evaluate campaign metrics and distribute performance to the marketing team
▪️ Work with the Demand Generation Manager to define KPIs, create reporting, analyze campaign performance and trends along with recommendations for improvement
▪️ Manage marketing automation usage and processes, proactively researching and implementing the latest features, best practices, strategies, and industry trends
▪️ Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
▪️ Work closely with Marketing Communication and Demand Generation teams to implement all programmatic and operational initiatives through the marketing automation platform
▪️ Support essential marketing operations initiatives in the marketing automation solution, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and database management
MUST HAVE QUALIFICATIONS:
▪️ Bachelor’s degree in Marketing or related field
▪️ 1+ years’ experience as a power user of a Marketing Automation software (Marketo or Hubspot preferred), with the ability to set up and monitor campaigns, templates, reports, etc. Certification is a strong plus
▪️ 1 years of B2B technology marketing experience required, preferably with a Cloud or SaaS solutions, with a clear understanding of B2B complex sales cycles and funnel methodology. Business Software or manufacturing and distribution experience is a plus.
▪️ Experience managing multiple, concurrent projects with milestones, dependencies, and tight deadlines, using project management tools (Wrike preferred)
▪️ Knowledge of campaign attribution reporting, particularly using marketing automation and CRM systems
TALENTS YOU POSSES:
▪️ Ability to manage multiple projects simultaneously
▪️ Ability to make critical design and operational decisions to improve efficiency, productivity and results
▪️ Analyze key email marketing automation metrics to optimize and drive continuous improvements
▪️ Analytical, problem-solving and decision-making skills
▪️ Proficient in full spectrum of marketing automation features to support campaign creation, inbound marketing, list imports, data segmentation, and data maintenance.
▪️ 5% of the time as it relates to SYSPRO conference or specific requirements for Marketing
PERKS OF SYSPRO:
▪️ Professional and personal growth
▪️ A talented and enthusiastic team, dedicated to SYSPRO’s success
▪️ Exceptional benefits - Health, Dental, Vision- First day of hire!!!
▪️ 401k with generous matching and more benefits to add