Description

Accelerate your Career!

At Swift, our greatest asset is OUR PEOPLE! We strive to be the best and give our best every day. We are passionate about learning and cultivating an environment of safety, honesty and mutual respect. We are a family where everyone has a voice and plays an essential role in our overall success and the success of our drivers. Your voice and perspective matter at Swift Transportation. We understand that you are the subject matter expert, and we trust you to ideate and execute those ideas based on the best interest of the company.

Be a part of something bigger. Be a part of the #1 full truckload carrier in the nation. Be a part of Swift Transportation.

Job Responsibilities: What you will do

• Guide the strategic direction of social engagements across multiple platforms.
• Oversee the management of social media communities, including content development for daily posting, community moderation, crisis management, competitive analysis and on-going strategy.
• Provide creative and strategic content recommendations, including best practices, competitive insights and social media trends.
• Manage, measure and communicate trends impacting the company's brand and social media programs.

• Manage, create, and publish original high-quality content on all social media platforms.
• Identify target audiences for each platform and ensure the company's brand identity, voice, tone, and style are consistent with branding guidelines across all platforms.
• Collaborate with team creatives to develop and test new strategies and content opportunities.
• Provide creative content recommendations, including best practices, competitive insights and social media trends.
• Recommend social media advertising solutions.
• Invest in stories that bring the brand and the people that define its values to life.
• Provide recommendations for placing media across various audiences and sources.
• Generate reports tracking the performance for all social media campaigns and report back to leadership as well as advertising partners.
• Review social media sources and provide feedback on campaigns to increase social awareness and brand management.
• Elevate the organization's social media and content strategy to drive deeper engagement with customers and stakeholders for social brands and campaigns.
• Keep abreast of industry news, technologies, trends, and emerging technologies as appropriate.
• Support company events and collect content for social media, marketing, and other areas as needed.
• Support with photography and video as needed for events, organic social, and advertising efforts.
• Collaborate with the business to develop responses that align with our policies and overall mission for our public and private groups and audiences as needed.
• Oversee advocate scheduling and tracking.
• Proactively work to assist others in achieving the organization's objectives.

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Qualifications: What you need to bring

• 4+ years' experience with a social media platform required such as Sprout Social or Hootsuite.
• Adobe Creative Cloud is required.
• Photography and video experience preferred.
• Transportation industry experience preferred.
• A bachelor's degree in marketing, communications or a related field or equivalent combination of education and/or experience is required.
• Must be able to gather data and draw logical conclusions from in-depth analysis of information.
• Must have an excellent understanding of web strategy.
• Must be able to prepare and deliver compelling arguments and presentations in a way that builds, impacts and influences others and successfully build coalitions for key initiatives.
• Must be able to create content and keep a daily posting schedule for assigned platforms and brands. 

What we offer:

• Competitive starting salary commensurate with experience and geographic location.
• Potential bonus pay based on company performance.
• Opportunities to volunteer and give back to local communities.
• Comprehensive Benefits Package which includes:
  • 401(K)
  • Medical, Dental, Vision, Disability, Supplemental and Life Insurance
  • Paid Time Off
  • Employee Stock Purchase Plan
  • Tuition Covered or Tuition Assistance Programs

The Company is an equal employment opportunity employer. The Company's policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.