Global Category Brand Manager

Marketing Chicago, Illinois


Description

Position at SteelSeries

Gaming? Check. Esports? Check. Hardware? Check. Software? Check. We could go on and on.  The point is we've been helping gamers get better since 2001.  In fact, Esports pros have won more money using SteelSeries products than any other brand and we're just getting started. Esports and Gaming are multi-billion-dollar industries, and we're going to continue supporting them through innovative gear and software gamers need and love.  We believe in being true to the gaming community, which means being true to ourselves. We create products that help the best of the best be better, and products that help the not-so-good feel not-so-bad.  Most of us are gamers, but you don't have to be, we promise!  Just don't be surprised if you become one within a few weeks of starting! 

 

Want to see what we're up to? Find us on social media, where we're highlighting our community, amazing partners, and products!

About the Role:
The Global Category Brand Manager (GCBM) will deliver the category P&L and market share goals, while building the brand’s equity in the category. This will be achieved by developing the overall category strategy, creating unique product positioning, long and short-term business plans, guiding marketing activation, and working with cross-functional counterparts to ensure implementation. Responsible for end-to-end ownership of the business, the GCBM will be the brand champion over several categories across the SteelSeries brand, creating a vision for category success and ensuring alignment with senior management and key stakeholders.

Key Responsibilities:

Portfolio Strategy

  • Works with the Product Development team to design and bring to market new products to grow the SteelSeries categories-having clearly defined consumer targets, unique role in the portfolio, differentiated positioning, competitive set and business objectives for each.
  • Manages the lifecycle of each product; leads development and articulation of unique selling proposition for products
  • Ensures alignment with overall SteelSeries brand strategies, architecture, and guidelines; increases brand equity for products in the category

Advertising Strategy/Product Positioning

  • Gleans insights that drive to a compelling unique selling proposition (USP) that results in breakthrough creative big ideas/key visuals/product positioning/campaigns.
  • Creates succinct, insight-led creative briefs for product launches that the Creative Team and channel marketers can build into compelling campaigns.
  • Expert at developing compelling product advertising – able to lead discussions with Creative Director and CMO that results in highly impactful advertising
  • Maintains deep understanding of consumers (i.e. gamers), competition,  and marketplace trends to best position our products and brands.

P&L Management/Business Planning

  • Responsible for delivering overall business goals across key performance areas; conducts routine business analyses and actively monitors global business performance (e.g. pricing, distribution, market share) to guide marketing activities
  • Leads long-term and annual business planning, including operational plans
  • Leads post-program analysis to optimize future programs

Insights and Innovation

  • Works collaboratively with Market Insights and Product Development teams to develop robust product roadmap
  • Leads new product introductions globally

Marketing Planning and Communication

  • Provides marketing leadership to subject matter experts in the Global Marketing Organization, providing strategic guidance to optimize efforts and create broad cross-platform synergies
  • Works with Sales teams in all regions to develop go-to-market strategies and activation plans 
  • Develops quarterly marketing playbooks for use by Sales teams for customer activation 
  • Responsible for planning, executing, analyzing, and updating both category and product level marketing plans, working with the Global Marketing and Regional Sales & Marketing teams to accomplish

Customer and Channel

  • Partners with Sales teams to develop channel and customers strategies
  • Maintains understanding of channel and customer dynamics, identifying growth opportunities
  • Leads development of channel and customer marketing plans in conjunction with subject matter experts in Global Marketing

 

Requirements:

  • Bachelor’s degree (MBA preferred)
  • Minimum 4+ years’ experience in traditional brand management
  • Experience in gaming (preferably experience in gaming peripherals brand management but minimally a gamer him/herself)
  • Experience developing digital and traditional marketing plans
  • Experience leading new product launches
  • B2C with significant experience working with retail channel and customer sales teams

 

Please note, SteelSeries US employment is contingent on proof of vaccination.