Channel Marketing Manager
Description
Gaming? Check. Esports? Check. Hardware? Check. Software? Check. We could go on and on. The point is we've been helping gamers get better since 2001. In fact, Esports pros have won more money using SteelSeries products than any other brand and we're just getting started. Esports and Gaming are multi-billion-dollar industries, and we're going to continue supporting them through innovative gear and software gamers need and love. We believe in being true to the gaming community, which means being true to ourselves. We create products that help the best of the best be better, and products that help the not-so-good feel not-so-bad. Most of us are gamers, but you don't have to be, we promise! Just don't be surprised if you become one within a few weeks of starting!
Want to see what we're up to? Find us on social media, where we're highlighting our community, amazing partners, and products!
Summary:
The Channel Marketing Manager's primary responsibility is to support the growth of the Best Buy and our Canadian Retail Accounts (Including Best Buy, GameStop, Canada Computers and more) through the implementation of regional and national marketing strategies that drive demand for SteelSeries and KontrolFreek products. This role requires frequent interaction with the sales counterparts, product managers, finance, agency partners and customers (retail merchants and retailer marketing contacts). This employee must have strong organizational, prioritization, and analytical skills, as well as proven results integrating with cross-functional teams.
Key areas of responsibilities will include-but will not be limited to-marketing support for the sales team, in-store merchandising, project management, media planning, new product roll-out, and effective communication with both internal and external stakeholders.
Necessary Skills:
- Lead your Accounts: Manage and develop channel-specific marketing campaigns to increase the visibility and drive sell-thru; develop understanding of retailer funding requirements; execute approved programs and ensure compliance
- Omni Marketing: Oversee development of marketing material for promotions, instore displays, associate training, and new product introductions; includes writing creative briefs for projects small and large
- Budget Management: Utilize financial acumen in the creation and adherence to budgets, MDF accruals, and a focus on optimizing spend and maximizing return.
- Paid Media Management: Partner with agency and retailer media teams to develop on and off-site advertising campaigns and sponsored product programs. Implement robust tracking to ensure the development and timely delivery of collateral, promotions, and digital activations.
- Champion for A+ merchandising online, including creation of A+ product pages, product videos, How-To Guides, webinars, product selector tools and other best practice merchandising tools
- Data Management: Manage the setup and maintenance of product details in retailer portals, ensuring accuracy and adherence to customer-specific requirements. Troubleshoot issues in collaboration with retail partners to maintain highest levels of data integrity.
- Analytics: Measure and report the success of marketing tactics and digital campaign KPIs along with their longer-term business impacts. Monitor and suggest improvements to optimize impressions, CTR, CPC, and ROAS to continually improve the effectivity of investments.
- Build Relationships: Establish and grow working relationships with appropriate internal, customer, and third-party partners. Prepare and present to key internal and external audiences. Utilize facts and data to articulate strategies designed to achieve aligned priorities and goals. Lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
WITHIN 1 MONTH YOU WILL:
- Have met the appropriate stakeholders and established a regular cadence of communications with them
- Have a solid grasp on company and your individual goals, objectives, and workflows (i.e. “how things work internally”)
WITHIN 3 MONTHS YOU WILL:
- Report out paid media results and opportunities to optimize
- Managing the budgets for your accounts and holding team members accountable
- Create a training calendar and content update schedule with sales team
- Supporting promotional events with retailer specific creative
- Leading line review presentations with sales counterparts
WITHIN 9 MONTHS YOU WILL:
- Launch new products in your channel
- Update instore displays from design initiation to instore set
FUN STUFF
Competitive salary
Great benefits
Free gear and games