Regional E-Commerce & Marketing Manager DACH

Marketing Copenhagen, Denmark


Position at SteelSeries

Regional E-Commerce & Marketing Manager Job Description

SteelSeries is a global leader in bringing gamers the devices they need and want.  We were founded to help esports pros win major tournaments. And boy, have we succeeded. In fact, esports pros have won more prize money using our gear than any other brand.  (And we are just a little bit proud of that!)  We understand and share the passion for gaming better than anyone else because we too are dedicated gamers on a mission to cut through the flash and hype. We bring cutting edge products to life that meet real needs.  We believe in creativity and imagination, in being true to gamers and ourselves and of displaying the same killer instinct in our work as we do when we game.

Job Summary

The Regional E-Commerce & Marketing Manager – DACH will be responsible for driving business results by developing and implementing an effective marketing plan, driving brand enhancement, content excellence and market share growth in all sales channels. You will lead all marketing activities in the DACH region, and your responsibility will include channel marketing management as well as brand development, with a focus on digital marketing and new product launch activities.

To be successful in the role, you will need to build strong working relationships with sales- and marketing teams at our channel partners and have monthly meetings with the key stakeholders. You will be expected to travel around 50 days a year in the role.

Overall job purpose

To build SteelSeries into a winning digital and gaming brand in DACH – driving profitable growth via strong ecommerce focus, full marketing funnel ownership, as well as best in class content implementation.

Key tasks

  • Driving profitable growth in accordance with budgets
  • Promotion planning – quarterly and yearly promotion calendar creation and management, budgeting, media mix, ROI analysis with all accounts in DACH
  • Implement and execute retail strategy for key customers, to maximize conversion at POS in store
  • Strategic development and execution of co-marketing campaigns to align with SteelSeries business priorities in channel (paid media, email, social, print, in-store)
  • Manage customer marketing for multiple regional accounts
  • Define digital strategy for etailer websites (content, creative, and media) to improve online stats and sell through via content, syndication, and reviews
  • Evaluate performance results, define KPI’s and optimize when needed to maximize ROI
  • Support new product launch set up on etailer websites
  • Develop and execute regional campaigns and product launches, including managing influencers, PR and paid media
  • Manage digital assets needed to execute best in class product pages for all new product launches
  • Support execution of retail in-store displays

Channel Marketing & Partner Sales

  • Execute the ecommerce co-marketing strategy, prioritizing and finetuning along the way to leverage emerging opportunities
  • Establish six month rolling activation/campaign plans with all key accounts
  • Monitoring and analysing performance, sales, and market trends
  • Implement A+ content and/or adapt existing content to formats that work in each of the UKIE markets and ensure implementation with all key partners to drive maximum consumer reach and sales conversion
  • Share best practise/learnings across EMEA with ecommerce and marketing team


Critical experience

  • Significant ecommerce or retail marketing experience in the DACH market
  • Proven ability to use marketing to drive sell-out and profitable growth
  • Fluent in German and English


  • Ecommerce- or Retail Marketing Experience: 2 years of ecommerce/retail marketing experience, knowledge of running 3rd party partners would be a plus
  • Client-Centric: Business mindset, putting the customer at the centre of any marketing actions
  • Innovative: You seek out information, ask questions, and are excited by new ideas and challenges
  • Glass Half-Full: A positive can-do attitude and collaborative mindset
  • Relationship Builder: Great at creating and maintaining strong relationships with external and internal stakeholders. Strong communication skills, comfortable managing senior stakeholders and representing Marketing in leadership meetings
  • Project Manager – You can take a project and run with it from concept through to completion
  • The ability to relate to the passion of esports, gamers, streamers, and influencers