FOX Bet - Two powerhouse companies. One amazing brand.
We are looking for an Interim CMO to join our busy and diverse team based in our Cherry Hill, NJ office.
FOX Bet is a partnership between The Stars Group and FOX Sports. As well as being the world’s biggest poker company and owner of PokerStars, The Stars Group also includes the UK’s #1 sports betting brand, Sky Bet. Combining this expertise with FOX Sports iconic brand and unbeatable sports media reach and access, will deliver an outstanding experience to our customers from a brand they trust.
The launch of FOX Bet couldn’t be better timed – the regulation of sports betting across the US is now in full flight and forecasted to fuel meteoric growth over the next decade
Why we need you:
This is a Interim Role based in our Cherry Hill, NJ office, reporting directly to the FOX Bet CEO.
The CMO (Interim) is the organizational leader for the marketing department, leading all aspects of an annual investment of $50-70m in Media & Promotions. Leading a team of 31 + agencies, the role will take responsibility for developing a powerful brand platform, a highly effective media & promo strategy, and fully exploiting the enviable assets at our disposal through our partnership with FOX.
Developing a high-performance culture within the new team passionate about performance and customer experience. Most of the team are in New Jersey, but a small part are LA based so frequent travel to that office is expected.
Your day to day tasks will focus on:
Working with the CEO and exec team to ensure a successful execution of the business plan and vision for FOX Bet.
You will develop and implement a distinct brand positioning platform built around research and insight with an exciting brand identity.
You are responsible for implementing a bold media plan to build brand awareness and demand for the brand, mastering the balance of digital and linear, local and national, while demonstrating a clear ROI in line with the business plan.
You will build customer preferences for FOX Bet through an effective proposition and content strategy.
Responsible for a proactive approach to managing the broader business relationship with FOX and successful utilization of their assets.
Work closely with wider group and marketing functions to create and effective operating model for FOX Bet. Along with fostering a performance lead, collaborative working environment that is ready to scale successfully!
Who are we looking for:
8-10 years experience in a marketing leadership position.
*E-commerce, Mobile App, Social Gaming Experience a plus!*
Demonstrable track record of:
- Building and managing successful marketing teams
- Managing a 8-figure media budget
- Developing in a B2C Digital Brand
- Performance media and a direct acquisition / LTV model
- The US linear media landscape, and understanding of the interplay between national and local media
- Performance lead, commercially strong individual mindset, motivated the opportunity to build and shape the organization for success within a larger corporate environment.
What’s in it for you?
We offer very competitive packages based on experience, including health, dental and vision insurance, as well as a generous bonus scheme. On top of this, we are offering a unique professional and personal chance to create something from the ground up, working with a major sports brand in a category that is just opening in the US and will grow exponentially in the next decade and beyond
What happens next?
We will aim to get back to you as soon as possible. If you meet the criteria, then we'll invite you to a phone interview and if that goes well, we will invite you into the office for a face-to-face interview.
The Stars Group owns or licenses gaming and related consumer businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, FOX Bet, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker, and Oddschecker, as well as live poker tour and events brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world's largest and most licensed publicly listed online gaming companies.
It is the policy of The Stars Group to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Stars Group will provide reasonable accommodations for qualified individuals with disabilities. If you need assistance with completing the online application process, please contact: email@example.com.