Lead Business Analyst

PMO London, United Kingdom


Lead Business Analyst


Location – London, Hybrid


The Background


The Sporting Group is one of the world’s leading names in sports betting technology and trading. The Group employs almost 300 staff, predominately at its central London HQ, and has two principal divisions, Sporting Index – a B2C operation, the pre-eminent sports spread betting company, and Sporting Solutions, a rapidly growing B2B operation which supplies real-time pricing and sports trading capabilities to sportsbooks around the globe.


Role overview:


We’re looking for a Lead Business Analyst to join our team in London.


As a Lead Business Analyst, you’ll possess strong planning, communication and presentation skills; the capability to listen and influence and be proficient in project quality management. You’ll also have in-depth practical knowledge of project or programme management methodologies, tools and techniques.

You will work within an Agile cross-functional development team that works with all areas of the business. You will engage in business analysis activities that ensure that we continue to develop and improve our widely recognised products.


You will work as part of the Product Management Team to ensure backlogs are high quality in terms of content, visibility, and understanding of business value. You will be expected to perform in-depth analysis on prioritised initiatives in a way that they can eventually be broken down into clearly understandable epics and user stories that can align to agreed outcomes.  Part of your role will include coaching the dev teams on how to structure and format good requirements and stories further ensuring the team is self-sufficient and you are not acting as a translator/scribe. When stories are delivered you should ensure there is feedback to the team and the business stakeholders on the value that was created. 


You should also expect to actively research best practice and strategic direction within the industry and find ways to share this back into the team. Part of your role will also include developing the delivery community of practice within Sporting Group and contributing and maintaining the quality of BA standards and practices.


What you will be doing

  • You’ll work with executive stakeholders to determine the contribution that business and IT improvements can make to achieving business objectives; defining strategies, agreeing and prioritising business requirements, conducting feasibility studies, producing both organisational-level and detailed business models, and overseeing the definition and implementation of holistic solutions.
  • As a leader, you will take responsibility for the business analysis service provision for Sporting, where advice given and decisions made will have a measurable impact on the profitability or effectiveness of the organisation. You’ll determine the value proposition for the business analysis function. You’ll define the roles and responsibilities for the business analysis staff, at all levels and grades.
  • You will take an active part, together with other senior technical staff and specialised IT management, in IT policy-making and in both software and hardware procurement. You’ll act as an advocate for the business, ensuring the IT provision meets the strategic objectives of the organisation or business unit.
  • You will recognise opportunities for the business from organisational and technological change and define change initiatives that will exploit such opportunities. You’ll ensure that business benefits are clearly defined, appropriately quantified and are managed through to realisation.
  • As a Lead BA, you will advise and influence executive management throughout the business change lifecycle, ensuring that change initiatives are aligned with the strategy and enterprise architecture.
  • Writing and presenting fluently and persuasively on all aspects of business analysis work will be a core skill of yours, while communicating effectively with executives and staff at all levels and grades - and with external audiences in both public and organisational forums to ensure successful outcomes - will be part of your daily responsibilities.


What you’ll bring

As a lead business analyst, you are the organisational go-to for best practice and knowledge in the profession. You are an expert in all areas of business analysis.


Business analysis techniques

  • You’ll be an expert in applying techniques which help when investigating, analysing, modelling and recording a business area or system of interest, including: business environment analysis and process modelling.

National/international standards

  • You will be familiar with current and emerging standards associated with IT practice nationally and internationally, published by authorities such as IEEE, IEC, BSI, ISO. For example: IEEE 802 (local area networks and metropolitan area networks) and ISO20000 (service management).

Proof of concept and prototyping

  • You’ll be an expert in performing a proof of concept or prototyping exercise to demonstrate or evaluate the feasibility and potential benefits of applying a particular technological business change in order to meet a business need.

Business proposals

  • You’ll be an expert in methods and techniques for preparing and presenting business cases, requests for proposal (RFP) invitations to tender (ITT) and statements of requirements/work both verbally and in writing.

Business Analysis Planning

  • You’ll develop and proactively drive the adoption of tools, templates, and processes for planning a business analysis approach
  • Identifying areas of improvement within business analysis & project planning and developing ideas for improvements
  • Using the right analysis approach for Projects. Planning and managing team members’ activities to meet deliverables and deadlines. Ensure quality of analytical work delivered by the Team

Stakeholder Analysis & Change

  • You’ll identify stakeholders, and actively build relationships according to individual stakeholder needs and levels of influence. Contribute to communication plans and change management.