Principal Competitive Intelligence and Strategy Product Manager

Product Management and UX San Jose, California San Francisco, California Seattle, Washington

Join us as we pursue our disruptive new vision to make machine data accessible, usable and valuable to everyone. We are a company filled with people who are passionate about solving problems using data and seek to deliver the best experience for customers. At Splunk, we’re committed to our work, our customers, having fun, and most importantly to each other’s success.

The Splunk Security Markets Group is looking for a Competitive Intelligence and Security Strategy Product Manager to support the Product and Sales initiative. This individual will be expected to have a real passion for and deep understanding of the competitive landscape within the Security Information and Event Management (SIEM) and Security Orchestration, Automation, and Response (SOAR) market space in an effort to improve product roadmaps, competitive positioning, and sales effectiveness. Through deep technical, market, 

and product research this individual will be expected to identify competitive advantages and opportunities for improvements, and train peers as well as management on recommendations for improving technologies, providing product strategy insights, and identifying new technologies and opportunities.


  • Take pride researching the SIEM and SOAR market space, current and emerging competitive threats, competitor product strengths, improvements and weaknesses at a technical level and offer positioning guidance to the field teams.
  • Identify and assess competitive strengths as well as growing opportunities, and identify groundbreaking methods of exploiting competitive strengths
  • Advise Product Management with product feature gap analysis, competitive threats and product strategies derived from competitive analysis
  • Support and contribute to SMG strategic planning and operations with recurring meetings - security all hands, biweekly product reviews, strategic 1-3-5 year narratives, and annual operational planning
  • Work with marketing to formulate competitive sales strategies, product demonstrations, content, and competitive collateral
  • Passionate about working with sales, SEs, and customer success to assist in closing customer sales.
  • Formulate competitive sales strategies, business insight, positioning and tools to improve sales effectiveness.
  • Committed to working directly with the sales team to help close opportunities
  • Deep knowledge with product marketing to create scalable product content and improvements that articulate the benefits & differentiators of our product offerings
  • Passionate about analyzing data and building executive reports on rapidly growing win/loss


  • Bachelor’s degree in Computer Science, Engineering, IT practices, or equivalent practical experience.
  • 7+ years of Security experience (product management or practitioner) required
  • Highly motivated written and verbal skills are a huge plus - expected to support executive-level presentations and improvements.
  • Solid understanding of the sales lifecycle, purchaser mindset, GTM motions, and product management
  • Strong grasp on insight generation scalability, influencing, problem solving and business acumen skills.
  • Proven ability to analyze new products and competitors and translate that information into actionable intelligence, positioning campaigns and sales tools.
  • Strong written and verbal skills with the ability to quickly create collateral, slides, and written material to differentiate the Splunk product offering and improvements.

What We Offer You:

  • A constant stream of new things for you to learn. We're always expanding into new areas, bringing in open source projects and contributing back, and exploring new technologies.
  • A set of exceptionally talented, fun, and dedicated peers you can learn and grow from.
  • Free snacks, stocked kitchens, a rooftop patio, cold brew coffee and a host of other perks.
  • Fun. It is literally one of our core tenets.
  • Growth and mentorship. We believe in growing employees  by giving them ownership and leadership opportunities.
  • Work life balance, with the ability to work at home at times, take extended vacations and enjoy your personal time.

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.

Thank you for your interest in Splunk!