Web Analytics Manager

Marketing San Francisco, California San Jose, California

Join us as we pursue our disruptive new vision to make machine data accessible, usable and valuable to everyone. We are a company filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we’re committed to our work, customers, having fun and most importantly to each other’s success. Learn more about Splunk careers and how you can become a part of our journey!


Splunk is seeking a highly motivated and versatile Web analytics manager. In this role, you will be one of the key member of the web marketing team driving the success of Splunk website and conversions. You will work with other marketing departments, IT, product management, sales enablement, to define analytics requirements, launch A/B tests, create on-demand reports, and develop and execute on all the analytics related operations. The role requires you to have a strong background across multiple areas of web optimization coupled with the intellectual capacity to learn and contribute across all facets of web marketing optimization. You will be expected to be able to work independently as part of a high-caliber team in a fast-paced company.

This position is ideal for an intelligent, motivated, and highly capable self-starter based in SF. 


  • Participate in the business and strategy discussions, creating roadmaps and priorities and regularly reporting progress to key stakeholders
  • Design, drive and manage individual Analytics reports, end-to-end testing, from initiation to insight generation and presentation of results
  • Deliver detailed and actionable web analytics reports and strategic recommendations, provide interpretation, guidance and recommendations to aid marketing decision-making and drive business performance.
  • Ensure analytics processes are scalable, repeatable, effective and meet stakeholder expectations
  • Use various web analytics strategy and tools, including user and page level analytics, account based measurements (ABM), click tracking, heat maps, lead and conversion tracking
  • Contribute to the website personalization strategy based on Industries, Geo-location and user behavior
  • Plan and execute Splunk’s A/B and multivariate testing across multiple channels and business segments
  • Experience with Google Analytics, DemandBase, Crazzy Egg, Goole Tag Manager and similar tools. Experience with Adobe Analytics and Splunk software a plus
  • Experience with Optimizely, Adobe Test and Target or similar tool required
  • Work alongside internal business partners to measure the performance
  • Create periodic and on-demand reports and guide analysts to create such reports


  • Hands-on experience across multiple areas of web optimization, including web analytics, personalization, A/B and multivariate testing
  • Strong presentation and data visualization capabilities with excellent written and verbal communication and interpersonal skills
  • Proven ability to effectively prioritize and manage the needs of multiple stakeholders
  • Ability to communicate technical or detailed information effectively to nontechnical audiences
  • Ability to use data to drive decisions and recommendations
  • Ability to manage multiple projects simultaneously
  • Attention to detail; highly organized and analytical
  • Ability to work in a fast-paced environment
  • Current on industry trends and best practices.
  • SEO, HTML/CSS and web CMS knowledge a nice-to-have.
  • Bachelor's Science degree required along with practical, applied business experience in testing and data analysis.

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.

Thank you for your interest in Splunk!