Platform Product Marketing Intern - Customer Growth (Summer 2021)

University Recruiting San Francisco, California

Join us as we pursue our disruptive new vision to make data accessible, usable and valuable to everyone. We are a company filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we’re committed to our work, our customers, having fun, and most importantly to each other’s success. Learn more about Splunk careers and how you can become a part of our journey!


Are you an undergraduate student interested in building an exciting career in marketing? Are you seeking to learn from an innovative, successful and fun team in the fast-paced tech industry? If that sounds interesting, the product marketing intern role at Splunk is for you!

In this role, you will be part of a team of product marketing professionals responsible for the positioning, messaging and Go-to-Market of Splunk’s platform technology in the Cloud. As a customer growth product marketing intern, you will develop and deliver marketing campaigns based on data and analytic driven decisions to enhance our customer expansion and retention. You will own crafting an integrated approach aligned to a customer journey, with a set of global programs. In this role you will have the opportunity to learn Splunk’s latest technologies including Cloud, Machine Learning, Data Stream Processor and Mobile which power Splunk solutions across IT, Security and Observability. 

In addition, you will have the opportunity to learn and explore how a massive scale marketing team functions by getting exposed to cross-functional marketing across corporate marketing, field marketing, pricing, product marketing, marketing operations, and more. This is a unique opportunity for a driven, inquisitive and detail-oriented student who wants to gain skills essential to becoming a marketing master.


  • Drive customer-focused marketing campaigns to drive engagement and support Splunk retention and upsell initiatives
  • Own segmentation of the customer install base driving understanding of what ideal customer growth looks like across the Splunk portfolio
  • Collaborate with product marketing peers to develop content for adoption and expansion programs
  • Develop and manage end-of-life, maintenance windows, upgrades and other customer communications
  • Report on results working with the Splunk Marketing Ops team to enable analyzing and optimizations such as, reach, engagement, conversion, velocity that builds engagement, leads and opportunity creation
  • Establish relationships with sales, content marketing, customer success and more working to ensure teams are enabled with marketing materials needed to meet business goals

Skill Requirements

  • Currently pursuing a Bachelor or Graduate degree, preferably in Business, Marketing, Communications, Software Development, Engineering or similar fields
  • General knowledge of marketing strategies, tactics and tools
  • Ability to quickly learn and process information
  • Strong verbal and written communication skills
  • Proficiency with G Suite and/or Microsoft Office 365
  • Very organized with excellent attention to detail
  • Excellent time management skills
  • Collaborative self-starter who wants to dive right in

Thank you for your interest in Splunk!