AVP – Observability Product Marketing

Marketing San Jose, California

About the job

Join us as we pursue our mission to remove the barriers between data and action so that everyone thrives in the Data Age. Splunk is filled with people who are passionate about pushing the boundaries of technology in an effort to help our customers succeed.  Splunk provides a data platform built for expansive data access, powerful analytics and automation to empower customers to use all their data to drive insights and action. We invite you to explore what has made us one of the fastest-growing technology companies in history, and how you can be an integral part of our journey!


We are looking for an experienced product marketing leader to drive the Splunk Observability GTM strategy and vision. In this role, you will manage a team of product marketing professionals to cultivate business relationships with stakeholders in Product Management, Campaign Demand Generation Marketing, and Sales. You and your team will provide the content needed to launch new solutions and grow customer adoption, create sales enablement tools, and provide input on product/solution roadmap and go-to-market plans as well as take a lead role in engaging with Industry Analysts. Paramount to this role is being a seasoned enterprise software product/solutions marketing professional with strong expertise within DevOps, AIOps, Infrastructure Monitoring, Application Performance Management.


  • Recruit, lead and develop a high-performing product marketing team focused on accelerating go-to-market efforts to drive continued growth through messaging, positioning, storytelling, and competitive insights.
  • Develop effective messaging that reflects the strategic value of the Splunk platform through differentiation.
  • Lead, coordinate, and work with marketing, product management, customer success, professional services, enablement, and sales teams to execute product launches that highlight new innovations and drive demand and adoption.
  • Drive strategic market and competitive strategy and messaging, value propositions and use cases (return on investment) to increase competitive differentiation and enable the field and partners. Work closely with field sales, demand generation, marketing and others on messaging and target marketing.
  • Develop and implement integrated marketing strategies and campaigns across multiple products, verticals, partners, and practitioner/economic decision-maker personas.
  • Own marketing content strategy for website, collateral, press releases, media and industry analyst briefings, trade shows, sales and channel training, online marketing, etc.
  • Define market strategy and drive marketing efforts for building market awareness and demand generation in support of the Splunk Observability solution portfolio.
  • Identify and represent the company at various speaking engagements, conferences, press interviews, industry analyst briefings, etc.


  • 12+ years of product marketing experience applied strong subject matter expertise across DevOps, AIOps, Infrastructure Monitoring, Application Performance Management.
  • 10+ years of experience managing people.
  • Demonstrated experience executing product launches and leading large teams through complex marketing operations.
  • Experience and familiarity marketing to both IT and business leaders; ability to effectively communicate with partners at all levels of the organization.
  • Compelling storyteller, ability to communicate complex technology in a crisp and simple way.
  • You are a self-starter who truly enjoys working in a fast-paced software start-up environment.
  • Travel required to industry conferences, customer visits, sales meetings and other places both U.S. and international.
  • Bachelor of Business, Science or Engineering; MBA is a plus.

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.

Thank you for your interest in Splunk!