Senior Manager, Influencer & Emerging Media
Description
Role Summary
What you'll get to do
- Develop and implement a comprehensive social advocacy and influencer relations strategy aligned with overall company goals to engage brand audiences in alignment with our corporate messages and strategic narratives.
- Collaborate with teams across the organization — including Product Marketing, PR, Executive Communications, Content Marketing, Global Events, and Brand & Creative — to develop comprehensive digital/social content initiatives, influencer partnerships and media activations across multiple platforms and formats.
- Partner with internal Splunk voices and executives to develop new social content initiatives and emerging media activations aimed at extending and elevating Splunk’s thought leadership and expertise with both new and existing audiences.
- In collaboration with the social media team and our agency partners, you’ll maintain and drive an “always-on” influencer engagement program.
- Manage Splunk-owned podcasting initiatives and partnerships, short-form video and live streaming efforts (including virtual event programming, LinkedIn/YouTube Live broadcasts, etc.)
- Stay up to date with and identify core industry trends, best practices, and emerging technology to continuously innovate and improve strategies to continue to advance emerging media initiatives.
- Track, analyze, and report on key performance metrics to measure the effectiveness of social content and influencer campaigns.
Must-have Qualifications
- Bachelor’s degree required, preferably in Marketing, Communications, or a related field
- 8+ years of experience in social media management, influencer marketing, or related roles
- Proven track record of developing and executing successful social media and influencer marketing strategies
- Strong understanding of social media platforms, digital media/content development processes and platforms, analytics tools, and emerging trends
- Creative thinker with the ability to generate innovative ideas and solutions
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Demonstrated ability to lead a high-performing team and partner well with others
- Excellent communicator, creative problem solver, risk-taker, innovative thinker, consensus builder (as needed), motivator, and assertive leader
- A history of building highly collaborative relationships across the business, with a focus on creating a shared, results-driven mission with internal and external stakeholders
Note:
Base Pay Range
SF Bay Area, Seattle Metro, and New York City Metro Area
Base Pay Range: $160,000.00 - 220,000.00 per year
California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts
Base Pay Range: $144,000.00 - 198,000.00 per year
All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.
Base Pay Range: $129,600.00 - 178,200.00 per year
Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.
Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https://splunkbenefits.com.
Thank you for your interest in Splunk!