Senior Manager, Influencer & Emerging Media

MarketingRemote, Texas

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Description

Splunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as a best place to work. If you become a Splunker, we want your whole, authentic self, what we call your "million data points". So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you.
 

Role Summary

As the Senior Manager of Influencer Relations and Emerging Media, you’ll be responsible for developing and executing strategies that creatively and effectively integrate influencer marketing partnerships and emerging media activations in collaboration with the company’s corporate social media team. This role requires a strategic thinker with a deep understanding of social media platforms, media/content creation, influencer partnerships, reputation management, and channel development. The ideal candidate will have a proven track record of driving engagement, building social advocacy, increasing brand awareness, and delivering measurable results through creative media and influencer collaborations.

What you'll get to do

  • Develop and implement a comprehensive social advocacy and influencer relations strategy aligned with overall company goals to engage brand audiences in alignment with our corporate messages and strategic narratives.
  • Collaborate with teams across the organization — including Product Marketing, PR, Executive Communications, Content Marketing, Global Events, and Brand & Creative — to develop comprehensive digital/social content initiatives, influencer partnerships and media activations across multiple platforms and formats.
  • Partner with internal Splunk voices and executives to develop new social content initiatives and emerging media activations aimed at extending and elevating Splunk’s thought leadership and expertise with both new and existing audiences.
  • In collaboration with the social media team and our agency partners, you’ll maintain and drive an “always-on” influencer engagement program.
  • Manage Splunk-owned podcasting initiatives and partnerships, short-form video and live streaming efforts (including virtual event programming, LinkedIn/YouTube Live broadcasts, etc.)
  • Stay up to date with and identify core industry trends, best practices, and emerging technology to continuously innovate and improve strategies to continue to advance emerging media initiatives.
  • Track, analyze, and report on key performance metrics to measure the effectiveness of social content and influencer campaigns.

Must-have Qualifications

  • Bachelor’s degree required, preferably in Marketing, Communications, or a related field
  • 8+ years of experience in social media management, influencer marketing, or related roles
  • Proven track record of developing and executing successful social media and influencer marketing strategies
  • Strong understanding of social media platforms, digital media/content development processes and platforms, analytics tools, and emerging trends
  • Creative thinker with the ability to generate innovative ideas and solutions
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Demonstrated ability to lead a high-performing team and partner well with others
  • Excellent communicator, creative problem solver, risk-taker, innovative thinker, consensus builder (as needed), motivator, and assertive leader
  • A history of building highly collaborative relationships across the business, with a focus on creating a shared, results-driven mission with internal and external stakeholders
 
Splunk is an Equal Opportunity Employer
At Splunk, we believe creating a culture of belonging isn’t just the right thing to do; it’s also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.

Note:

Base Pay Range

SF Bay Area, Seattle Metro, and New York City Metro Area

Base Pay Range: $160,000.00 - 220,000.00 per year

California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts

Base Pay Range: $144,000.00 - 198,000.00 per year

All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.

Base Pay Range: $129,600.00 - 178,200.00 per year

Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.

Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https://splunkbenefits.com.

Thank you for your interest in Splunk!

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