Campaigns and Field Marketing Manager, Splunk Public Sector Marketing

MarketingRemote, Virginia

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Description

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

Role Summary

In this role, you'll lead the campaigns marketing function for Splunk’s public sector market and have direct responsibility for implementing those programs in market. You’ll work in close partnership with other members of the public sector marketing team, including the field marketing managers, product marketing managers, and marketing content managers. Your primary objective will be to create customer relevant marketing campaigns that enable the public sector marketing team to drive successful demand generation and awareness programs. But, you will also have responsibility for field marketing execution in our SLED market. The position reports to the Senior Director of Public Sector Marketing for Splunk. Splunk is one of the fastest growing companies in the technology industry and we never forget to have fun, while working collaboratively across the entire company. At Splunk, we bring our authentic selves to work every single day, support each other, and celebrate team.
This position requires excellent leadership skills, creativity and the ability to build upon and implement new elements that improve Splunk’s strong track record of success in the Federal, State, Local and Education segments within the public sector market. In this role, you will work as a trusted partner to sales, partner marketing, product marketing, field marketing, content marketing, media relations and other cross-functional teams. Outstanding leadership skills, communications skills and collaboration skills are essential. Successful candidates will have a demonstrated track record of using digital and in-person marketing campaign strategies and the latest marketing automation tools to track results. Candidates will also have responsibility for implementing some elements of the campaigns in the field, including maintaining the campaigns on Splunk and Cisco’s websites, working with vendors to implement digital strategies and working with digital marketing team members to communicate digital marketing strategies and techniques.

What you'll get to do

  • Leading and implementing the campaign marketing strategy for Splunk’s public sector market
  • Crafting new programs from scratch and adapting corporate marketing programs for the public sector market and supporting execution of programs and activities in the SLED market
  • Articulating how Splunk solutions help solve specific customer challenges in the public sector market
  • Measuring and reporting results
  • Using and improving Splunk’s brand presence in the market
  • Collaborating and partnering with multiple sales and marketing colleagues
  • Collaborating with partner marketing and integrating partner marketing elements into the campaign marketing strategy

Must-have Qualifications

  • Bachelors degree in marketing or equivalent field required.
  • Travel: Some travel to regional marketing events, Splunk events, and internal meetings is required. Approximately three to four times per year.
  • 7+ years with demonstrated success creating and implementing marketing growth strategies within the technology industry. Understanding of and experience working within the public sector marketing strongly desired.
  • Excellent oral and written communications skills and experience delivering presentations to executive staff.
  • Experience working within the software as a service (SaaS) technology industry.
  • Demonstrated management and leadership skills.
  • Bachelor degree or equivalent experience in marketing or related field

Nice-to-have Qualifications

We’ve taken special care to separate the must-have qualifications from the nice-to-haves. “Nice-to-have” means just that: Nice. To. Have. So, don’t worry if you can’t check off every box. We’re not hiring a list of bullet points–we’re interested in the whole you.
  • Location: The preferred location for this position is the greater Washington, D.C. metro area. The regional public sector headquarters is based in McLean, Virginia. Qualified candidates outside the Washington, D.C. metropolitan area may be considered.
  • Experience: Working within a matrix-marketing organization where your success and outcomes depend upon working with cross-functional groups that you do not manage.
  • Knowledge: Solid understanding of public sector customer challenges, technology buying processes and various types of public sector technology influencers and buyers.

Splunk is an Equal Opportunity Employer

Splunk, a Cisco company, is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Note:

Base Pay Range

SF Bay Area, Seattle Metro, and New York City Metro Area

Base Pay Range: $[“Hiring Range: Non-Sales US1 Base Pay OR Sales US1 OTE”] per year

California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts

Base Pay Range: $[“Hiring Range: Non-Sales US2 Base Pay OR Sales US OTE”] per year

All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.

Base Pay Range: $[“Hiring Range: Non-Sales US3 Base Pay”] per year

Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.

Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https://splunkbenefits.com.

Thank you for your interest in Splunk!

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