Head of Global Brand Management (US)
About Splash Damage
We believe that games play better with friends. For more than 20 years, we’ve been creating team-based multiplayer experiences that have entertained tens of millions of players all over the world and forged countless new friendships along the way.
Our studio culture is rooted in our open, friendly, and collaborative environment. Our games are made by people from all over the world, from our entry-level Fresh Talent hires to industry veterans, and we believe that fostering that diverse culture is the best way to build both our games and our studio. We have won numerous awards, including a ‘World-Class’ accreditation by Best Companies and being named one of the UK’s 100 Best Large Companies to work for.
While our offices are based in Bromley, UK, and Los Angeles, USA, our people have access to progressive working patterns that give them the flexibility to decide how to do their best work.
We are seeking a Head of Global Brand Management for Splash Damage’s publishing group. In this role you will drive the development and management of the entire portfolio of brands owned by The Splash Damage Group and its partners and affiliated companies.
Reporting to the Head of Global Publishing, this role will be responsible for developing and executing long-term franchise strategy, brand development, and go-to-market plans. You will work closely with the development teams to define the brand essence and ensure clearly differentiated features, translate product features into marketing pillars and key communication points. You will brief the internal agency on creative development and assist them in managing external creative partners. You will be highly collaborative while possessing confidence and passion to persuade others to buy into your vision.
- Hire and develop a Brand team who will work closely with the rest of Publishing, product development and marketing to develop brand strategies, product positioning and assets around announce, launch, and major content and marketing updates for the life of the product, with both premium and GaaS games
- Be the primary advocate for the franchise strategy to the executive team, achieving buy-in and alignment across the organization.
- Give direction to internal Creative Services team and help manage external agencies to execute on your brand strategies and campaigns
- Own the Publishing side of greenlight gates, including working with development to best position the products for approval by executive teams and the parent organization
- Work with the Research & Insights team to understand larger industry and genre trends and translate that into uniquely differentiated positioning and creative strategies
- Manage the Integrated Communications team, including PR, influencer management and live streaming
- Grow and manage a social media team, with the intent of retaining players through our game social media accounts
- Develop and manage relationships with 3rd parties for promotions and partnerships, and well as licensed content
- 10+ years experience developing and growing brands in the videogame space
- Experience building, growing, and nurturing highly functional marketing teams
- Strong presentation, written and analytical skills that can be used to advocate for marketing and development teams
- Collaborative nature that both exemplifies thought leadership while also flexing to incorporate development and executive input on major projects
- Experience working globally and incorporating cultural differences into global positioning and creative strategy
Splash Damage is an equal opportunity employer. We believe our teams create better work when they have a range of perspectives to draw from, and we are committed to creating an inclusive working environment that celebrates diversity.