Director, Marketing - US (TEMP)

MarketingRemote, Austin, Texas Chicago, Illinois California Phoenix, Arizona Dallas, Texas North Carolina New York


Description

As Director, Marketing you will oversee global demand gen campaigns and pipeline driving activities across North America, EMEA, APAC and LATAM. This role will spearhead putting the marketing strategy into action by managing the execution game plan and overall campaign strategy to support content promotion, retargeting, and existing client retention, upsell/cross-sell opportunities, and net new client acquisition.


You will be the liaison between our Content, Product Marketing, Marketing Ops, Research, and Events teams to develop 1:1, 1:few, and 1:many programs designed to penetrate identified target accounts. This role is focused on leading the team responsible for demand generation campaigns across multiple channels, including digital advertising, email marketing, ABM, social media, SEM and PPC, client entertainment, swag, conversational marketing, direct mail, sales enablement, review sites/data marketplaces, and more. 


Your day-to-day:


  • Develop, lead, and coach team of 7 (and 3 indirect reports) to coordinate, implement, and manage multi-touch marketing campaigns to generate a high volume of quality leads and demand across all products/services/sales teams
    • Determine focus areas and key themes
    • Oversee and organize the workflow of the team
    • Provide guidance on prioritization of activities
    • QA, editing and review cycles
  • Collaborate and ensure alignment with marketing team leads to define integrated marketing program strategies and optimize full-funnel demand gen programs (including content ideation, research, new and existing products, and PR) 
  • Work closely with Marketing Operations for granular tracking, reporting, and efficient lead management in the handoff from marketing to sales, nurture strategies as well as financial planning and budgeting
  • Collaborate with sales management/enablement and translate company bookings targets to marketing campaign strategy, programs, and associated metrics. Understand how inbound marketing activity turns into customers, and continually refine process to convert prospects
  • Work with internal data SMEs to determine in-house intent use cases, data marketing places, and review sites; matching pixel accounts to current rep/BDR assignments, retargeting & TAL audience extension, closed loop reporting
  • Assist with integrated internal communication plans and ad hoc projects as needed

What does it take to do this job?

  • 10+ years in B2B marketing
  • Comfortable managing people, processes, and investment
  • Comfort with ambiguity, fast pace, and changing priorities
  • Accomplishes organizational goals by accepting ownership for new and different requests
  • Intimate understanding of traditional and emerging marketing channels
  • Proactively explores opportunities to add value to job accomplishments
  • Ability to work independently with minimal oversight
  • Strong project management skills
  • Highly motivated, self-starting nature
  • Avid learner who prefers to formulate a hypothesis before asking someone else for the answer
  • Understands the importance of clear and effective communication in the workplace and pays great attention to detail

***In terms of logistics, all interviews will take place over phone or video due to the ongoing coronavirus pandemic***

Spiceworks Ziff Davis is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.

Who we are: Spiceworks Ziff Davis (SWZD) is a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data. We are uniquely positioned to offer tech brands unmatched visibility into accounts that are truly in-market, by leveraging our scale, quality and diversity of intent data. With unparalleled access to the world’s most influential technology buyers through a combination of first-party (Community, Tools, Editorial) and third-party intent data, SWZD is a leader in intent-backed, intelligent, omnichannel marketing.