Director, Product Marketing

Product DevelopmentRemote, Austin, Texas Chicago, Illinois New York, New York Clearwater, Florida Washington, District Of Columbia Asheville, North Carolina Morrisville, North Carolina Phoenix, Arizona Dallas, Texas Memphis, Tennessee Boston, Massachusetts


Description

Who you are: You are a master communicator and strong story teller. You have a special talent for translating technical speak into compelling public-facing messaging.  You are a creative thinker with an instinct to collaborate. You know that even a great product needs marketing support and are willing to work with cross-functional individuals to ensure the designed value lands with the right persona. You are analytically minded and customer centric. Even the best marketing strategies need to be tweaked. You know that those optimizations are best done when they are driven by data-backed decisions. Above all, you find excitement and motivation in bringing a product to life and supporting it through the entire product lifecycle.

What you’ll do: Spiceworks Ziff Davis is the trusted, global marketplace connecting technology buyers and sellers. We help B2B marketers strategically plan, develop, and execute integrated campaigns. Our extensive digital marketing expertise, combined with our comprehensive data uniquely positions us to provide unparalleled access to in-market buyers at every step of their journey.

As the SWZD Director of Product Marketing, you’ll be responsible for product launches, go-to-market, messaging, positioning, market research, and raising the bar for our product experience. You’ll focus on our most critical products, and work closely with a cross-functional team of product management, sales, marketing, enablement and creative teams to accelerate business growth. 

The ideal candidate is a proven product marketing leader who can set strategic plans and roll-up their sleeves to complete tactical work when needed; can successfully lead cross-functional teams through influence; and is comfortable executing in highly ambiguous situations.

What will be your responsibilities? 

  • Create and optimize messaging to clearly set customer expectations and communicate SWZD’s value to customers
  • Evangelize the messaging to prospects, customers, and internal employees in meetings, webinars, company events, employee training sessions, and via publishing thought leadership material. 
  • Lead, develop and execute GTM strategy and plans for existing and new product releases
  • Create customer references and case studies
  • Measure the effectiveness of product marketing strategies and pivot as necessary
  • Work closely with product management to help shape our product roadmap based on customers’ real needs and competitive research
  • Follow and analyze market trends and and provide actionable insights in collaboration with our competitive research analyst 
  • Leverage third-party vendors (analyst firms, agencies, etc) in producing desired intelligence and outcomes
  • Lead our efforts in standardizing product marketing in excellence and driving key engagement of stakeholders
  • Take a data-driven approach to focus efforts and prioritize the most impactful activities to deliver KPIs and revenue growth

What does it take to do this job?

  • 8+ years of experience in product marketing, preferably in B2B or B2C media and/or data 
  • Proven track record in bringing concepts to commercialization: demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market.
  • Comfortable with technical, legal and financial language
  • Experience with interpreting data and research
  • Excellent written and verbal communications
  • People management experience
  • Ability to build strong, trusting relationships with clients and colleagues
  • Creativity in problem solving
  • Bachelor’s degree in business, communications, marketing, or relevant field of study

***In terms of logistics, all interviews will take place over phone or video due to the ongoing coronavirus pandemic***

 

Spiceworks Ziff Davis is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.

Who we are: Spiceworks Ziff Davis (SWZD) is a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data. We are uniquely positioned to offer tech brands unmatched visibility into accounts that are truly in-market, by leveraging our scale, quality and diversity of intent data. With unparalleled access to the world’s most influential technology buyers through a combination of first-party (Community, Tools, Editorial) and third-party intent data, SWZD is a leader in intent-backed, intelligent, omnichannel marketing. 

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