Director, Product Marketing

Product Development Austin, Texas Chicago, Illinois Asheville, North Carolina


Director, Product Marketing

Who you are  

You are a master communicator and strong story teller. You have a special talent for translating technical speak into compelling public-facing messaging.  You are a creative thinker with an instinct to collaborate. You know that even a great product needs marketing support and are willing to work with cross-functional individuals to ensure the designed value lands with the right persona. You are analytically minded and customer centric.  Above all, you find excitement and motivation in bringing a product to life and supporting it through the entire product lifecycle - from market fit determination to market maturity. 

What you’ll do

As the ZTG Director of Product Marketing, you’ll be responsible for market research, product launches, go-to-market, messaging and positioning for our product experience. You’ll work closely with a cross-functional team of product management, sales, marketing, enablement and creative teams to accelerate business growth. 

The ideal candidate is a proven product marketing leader who can set strategic plans and roll-up their sleeves to complete tactical work when needed; can successfully lead cross-functional teams through influence; and is comfortable executing in highly ambiguous situations.

What will be your responsibilities

  • Create and optimize messaging to clearly set customer expectations and communicate value to customers
  • Evangelize the messaging to prospects, customers, and internal employees in meetings, webinars, company events, employee training sessions, and via publishing thought leadership material. 
  • Lead, develop and execute GTM strategy and plans for existing and new product releases
  • Measure the effectiveness of product marketing strategies and pivot as necessary
  • Work closely with product management to help shape our product roadmap based on customers’ real needs and competitive research
  • Follow and analyze market trends and and provide actionable insights to product management and leadership
  • Leverage third-party vendors (analyst firms, agencies, etc) in producing desired intelligence and outcomes
  • Lead our efforts in standardizing product marketing in excellence and driving key engagement of stakeholders
  • Take a data-driven approach to focus efforts and prioritize the most impactful activities to deliver KPIs and revenue growth

What does it take to do this job

  • 8+ years of experience in product marketing, preferably in B2B or B2C media and/or data 
  • Proven track record in bringing concepts to commercialization: demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market.
  • Comfortable with technical, legal and financial language
  • Experience with interpreting data and research
  • Excellent written and verbal communications
  • People management experience
  • Ability to build strong, trusting relationships with clients and colleagues
  • Creativity in problem solving
  • Bachelor’s degree in business, communications, marketing, or relevant field of study

The annual salary range for this position is $130,000 - $150,000.

***In terms of logistics, all interviews will take place over phone or video due to the ongoing coronavirus pandemic***

Ziff Tech Group  is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.