SEO Manager

Editorial Remote - United States


Who You Are

Ziff Tech Group is dedicated to delivering outstanding user and partner experiences across a portfolio of leading brands in the Consumer and B2B Tech verticals. Our brands include Lifehacker, Mashable, PCMag and Spiceworks. We connect brands and partners to large contextually-aligned audiences and deliver measurable performance.

We are looking for an expert digital marketing professional with extensive knowledge of search engine optimization to manage SEO. Charged with enhancing visits and revenue through the organic search channel, the Manager, SEO will lead execution to optimize website architecture, content analysis and optimization, template and feature optimization, conversion optimization, internal link optimization, affiliate commerce optimization and more. Experience working in competitive search verticals with a track record of building sustainable, successful SEO strategies is a must. You will work with cross-functional team members in a number of other departments.

What will be your responsibilities? 

  • Work as part of the SEO team to grow  natural search visits
  • Lead cross-team strategies to build and defend SEO traffic and revenue
  • Guide implementation of SEO methodologies in new product and engineering initiatives and work with the Product team to optimize and increase onsite SEO
  • Research and resolve HTML code and content, link architecture and navigation issues - Manage creation of on-page SEO content, and conduct site audits and SEO QA of releases
  • Audit and improve content templates for better search visibility
  • Provide editorial guidance on content approaches and topics to tackle to build search authority for the sites.
  • Collaborate with in-house editorial and marketing teams to steer efficient link building strategies from raw ideas into concrete, scalable campaigns
  • Report on organic search and new digital channel performance to senior management
  • Provide technical SEO consultation and education to various internal collaborators
  • Train Editorial and Product team on SEO best practices
  • Assist in the identification, testing and launching of new digital marketing channels for the business

What does it take to do this job?

  • Extensive experience as a professional SEO with strong technical experience
  • Proven experience in delivering organic traffic growth for premier web properties
  • Experience in digital marketing channels beyond SEO, with PPC or performance display preferred
  • Experience with affiliate marketing preferred.
  • Proven understanding of and experience with agile web development processes and technologies
  • Highly skilled with all relevant web analytics tools - Keen ability to translate data to practical, strategic plans
  • Experience crafting SEO-focused product requirement documents
  • Very strong writing skills and user-centric design sensibility
  • Experience in e-commerce a plus

Perks and Benefits 

  • Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
  • Flexible Vacation / Paid Time Off
  • Charitable Giving Programs that include Paid Time off to volunteer and donation match
  • Family Planning Programs like MAVEN Fertility Concierge
  • Pregnancy and Paid Parental Leave (up to 16 weeks)
  • 401K savings plan with employer match 
  • Employee stock purchase program (ESPP)
  • Wellness Programs: Gym reimbursement, Noom and Headspace subscriptions
  • Hybrid, Remote and Flexible work arrangements
  • Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!

***In terms of logistics, all interviews will take place over phone or video due to the ongoing coronavirus pandemic***

Ziff Tech Group is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate. If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.