Our Management Team
Chairman Of The Board Of Directors
Our main value is that we know everything that happens in IT industry and we have expertise of implementing all trend products and solutions
Igor Borovikov founded Softline in 1993. Under Igor's leadership, Softline became a global IT company with branches in 30 countries. Igor’s business administration talent, vision and determination led Softline from scientific software sales to implementation of comprehensive and innovative IT solutions.
Global CEO Of Softline
Softline, represented by every one of us, strives to become the leader in the areas of our business and regions of our presence
Sergey has 25 years of experience in business, 20 years of which have been connected with IT. He was engaged in business development in many Russian and international companies. Sergey Chernovolenko was appointed as Global CEO of Softline in May 2018.
President Of Softline International
Our mission is to lead Softline International transformation to make us a truly Global and world-class Company. To do that we will build on the incredible foundations of our past and capture the new and exciting opportunities of today and the future. We will deliver outstanding Services and Solutions to our Customers in all the key Geographies and Regions of the globe
Roy is a highly accomplished senior manager and operations expert with over 30 years’ experience in a diverse and successful career with Xerox Ltd. He is a professional businessman with great experience in Business Development, Stakeholder Engagement, Transformation Management, Organizational Efficiency, Sales Process, Business planning, Operations and Strategy as well as Leadership Development.
VP HR, Softline International
We are making the world more progressive, comfortable and efficient making our employees happier through their feeling a part of this special mission and their self-realisation through it
During her career in HR Marina was leading projects related to recruitment, adaptation and motivation, training and assessment, HR processes automation, corporate culture and corporate university. In April 2018 she joined Softline International and managed to build HR function from scratch and keeps on driving a lot of new HR initiatives.
VP Finance, Softline International
Our Mission from a finance perspective is to drive and structure a world class finance organization that can deal with challenges of a multinational company which has to adapt to the ever-changing world conditions by leveraging both external and internal financial tools available to us
Burak has been working as VP Finance for International operations in Softline for the last 2+ years. Before Joining Softline he was working for 21+ years with Xerox, he had many senior leadership positions in finance functions, including 2 CFO roles for the Turkish company and Central Eastern Europe region consisting of 20 countries.
VP Global Services Products And Solutions, Softline International
We have a very strong diverse business from hardware and software to services. My mission is to double the revenue for the Services business by strengthening our portfolio of offers, developing our people and skills, building strategic relationships with key vendors and working with our Sales organization to win and expand market share in all Geographies.
Andrew is an expert in solution and service development together with implementation in large, mid-size, and small companies. In 2019, Andrew Softline International as Vice President of Global Services responsible for building strategic relationships with vendors, providers, and partners.
Global Chief Compliance Officer
Gareth is a highly accomplished senior executive with over 20 years’ experience in IT and telecommunications, operating at board level across a range of public and private sector organizations. He is a powerful advocate for responsible corporate governance with in-depth knowledge of designing, implementing and managing effective risk frameworks, ethics and compliance programs and systems of corporate governance.
At Softline we take an integrated approach to Ethics, Risk and Compliance to provide a clear line of sight regarding the effective management of Softline’s value drivers through a leaner but more robust internal control system, targeted assurance across the three line of defence and standardised outputs from assurance activities to provide business insights which both enable and protect value for our employees, our business and key stakeholders.
Group CMO, Strategy & Growth Vice President
We are helping organizations achieve more with information technology and to remain protected in the cyberworld.
Alexander has significant experience and understanding of the multi-faceted modern technology business and modern complex enterprise sales. Through his career he has constantly innovated in the commercial domain and led large often distributed teams. Alexander joined Softline from Hewlett Packard Enterprise where he spent the last 12 years in a number of leadership positions.
What do you like most about working at Softline?
Modern Workplace Solution Specialist, Egypt
Working at Softline has given me a tremendous opportunity to grow as a professional both on a business and a technical level. Being part of a global, diverse organization has enabled me to work with multiple teams in different countries and it is such exposure that enables unlimited learning experiences. Softline as an employer cares so much about being an employer of choice by investing in employees’ learning and development, presenting a clear career path, and having an open door policy where one can share feedback and ideas to improve the overall business. I value being a Softliner and Softline is a place where I want to continue growing and thriving while delivering the best digital transformation and cybersecurity solutions and services to our customers.
National Manager, India
Softline is one of the fastest growing and very conducive environment organization, I noticed in my professional tenure of 25 years. Completed one year of my service here and already experienced company going public with IPO in London exchange, Softline India certifying as “Great place to Work” and amazing personal upliftment to me celebrating “Employee of the quarter” recently. Life becomes easier if you have passionate colleagues and supportive management and both ingredients are available here. I love being part of this amazing group.
Cloud Pre-Sales Manager, Romania
If you want a place in which you can be yourself, meet new people from different cultures and grow especially from a career point of view then you should know that Softline is the place where you can find all this and much more. I am part of a global team that enables me to offer my clients the best possible services and empower them in a fashion that only Softline can. I encourage anyone to give this experience a shot and be a part of this amazing team!
Marketing Specialist for Emerging Markets, Vietnam
Softline gave me valuable lessons and unique working experiences that I am extremely satisfied and interested. This place is like my second home where colleagues are always ready to support each other to get things done. In Softline we know we can do everything.
Head of Enterprise Risk Management, UK
Softline is a young, dynamic and ambitious enterprise that offers opportunities to grow professionally and personally. Before joining the company I was fascinated with Softline’s motto ‘We Know We Can’ and now being part of the team I firmly believe we can: We can be Ourselves, We can be Creative and We will be Successful as a team and as individuals.
Finance Manager, Colombia & Costa Rica
What I like most about working at Softline is being a part of high performance team where you meet different professions, different cultures, different geographies, all gathered and working together for the same purpose that unites us under the same passion to do things better every day and to take the company to another level. I feel part of a great family, part of a great team where people are important, where there is closeness and I have been able to find human quality and collegiality.
Marketing Manager, Turkey
I am very proud to have had the opportunity to spend most of my professional life working for this amazing company. I love being a part of this family because I’m always encouraged to try new things and create opportunities. If it works, I am appreciated in the best way. If not, I’m always supported to take my lesson, shake it off and continue on my way!
Sok Heng Ly
Account Manager, Cambodia
Being an Account Manager, every day I always meet new people, new challenges, new opportunities, and new problems. However, by having a great management team and a global team of high professional in Softline to encourage and support me, I am confident enough to fight all those things and reach to the personal goal as well as company goal successfully. Once again, I am so proud to be part of Softline family and everything is possible for us. We Know We Can.
Vice President of International Business Development, Canada
First of all, I love people I work with. Without professionals I interact every day and without our amazing multinational team Softline would not be Softline. It is the part of my life and my family.
Second, I’m happy SL gave me opportunities to try myself in several positions in different GEO’s. It is priceless to have the experience I got with SL.
Third, we don’t have a problem which we can’t solve. We’re creative and flexible. When we have an issue we can get support and help from other countries or departments. WE KNOW, WE CAN.
HR Manager, Brazil
IT field always interested me because I had the feeling that IT is the future of the companies. I was correct and could confirm it when I joined Softline. Softline offered me the chance to learn something new every day, to strengthen skills I already had, build a culture of change agents, and connect people to a common mission and shared purpose. The sense of being part of a community that is changing the future and brining value to the world makes me feel that I am part of it in a real sense.