Our Management Team
Chairman Of The Board Of Directors
Our main value is that we know everything that happens in IT industry and we have expertise of implementing all trend products and solutions
Igor Borovikov founded Softline in 1993. Under Igor's leadership, Softline became a global IT company with branches in 30 countries. Igor’s business administration talent, vision and determination led Softline from scientific software sales to implementation of comprehensive and innovative IT solutions.
Global CEO Of Softline
Softline, represented by every one of us, strives to become the leader in the areas of our business and regions of our presence
Sergey has 25 years of experience in business, 20 years of which have been connected with IT. He was engaged in business development in many Russian and international companies. Sergey Chernovolenko was appointed as Global CEO of Softline in May 2018.
President Of Softline International
Our mission is to lead Softline International transformation to make us a truly Global and world-class Company. To do that we will build on the incredible foundations of our past and capture the new and exciting opportunities of today and the future. We will deliver outstanding Services and Solutions to our Customers in all the key Geographies and Regions of the globe
Roy is a highly accomplished senior manager and operations expert with over 30 years’ experience in a diverse and successful career with Xerox Ltd. He is a professional businessman with great experience in Business Development, Stakeholder Engagement, Transformation Management, Organizational Efficiency, Sales Process, Business planning, Operations and Strategy as well as Leadership Development.
VP HR, Softline International
We are making the world more progressive, comfortable and efficient making our employees happier through their feeling a part of this special mission and their self-realisation through it
During her career in HR Marina was leading projects related to recruitment, adaptation and motivation, training and assessment, HR processes automation, corporate culture and corporate university. In April 2018 she joined Softline International and managed to build HR function from scratch and keeps on driving a lot of new HR initiatives.
VP Finance, Softline International
Our Mission from a finance perspective is to drive and structure a world class finance organization that can deal with challenges of a multinational company which has to adapt to the ever-changing world conditions by leveraging both external and internal financial tools available to us
Burak has been working as VP Finance for International operations in Softline for the last 2+ years. Before Joining Softline he was working for 21+ years with Xerox, he had many senior leadership positions in finance functions, including 2 CFO roles for the Turkish company and Central Eastern Europe region consisting of 20 countries.
VP Global Services Products And Solutions, Softline International
We have a very strong diverse business from hardware and software to services. My mission is to double the revenue for the Services business by strengthening our portfolio of offers, developing our people and skills, building strategic relationships with key vendors and working with our Sales organization to win and expand market share in all Geographies.
Andrew is an expert in solution and service development together with implementation in large, mid-size, and small companies. In 2019, Andrew Softline International as Vice President of Global Services responsible for building strategic relationships with vendors, providers, and partners.
What do you like most about working at Softline?
Project Lead, India
Softline provides an environment to grow and develop both professionally and personally. I joined Softline during the Covid-19 lock down period through virtual onboarding and it was one of its experience. During the course of time, I never felt as a new entrant and was well received with utmost support to understand the objectives and goals of the organization and strive towards it. I find myself in a great group of colleagues who share their experience and work together in a spirit of mutual benefit. Joining Softline has turned out to be wise decision for me.
General Manager, Turkey
I believe it is a privilege to do business under Softline brand. Softline is a well-known and reliable company in our industry and respected by all IT brands. Being able to do business with these brands which are leaders in thousands of different solutions and running for success is like starting the match 1-0 ahead…
Director Global Alliances & Business Development, Canada
First of all, I love people I work with. Without professionals I interact every day and without our amazing multinational team Softline would not be Softline. It is the part of my life and my family.
Second, I’m happy SL gave me opportunities to try myself in several positions in different GEO’s. It is priceless to have the experience I got with SL.
Third, we don’t have a problem which we can’t solve. We’re creative and flexible. When we have an issue we can get support and help from other countries or departments. WE KNOW, WE CAN.
Cloud Business Development Manager, Latin America
What I am most passionate about working at Softline is that every day there is a new challenge to meet, a goal to achieve and a problem to solve, this motivates me a lot since it allows me to propose, comment and find new solutions . Also, regarding the professional and personal development that I have achieved in Softline, it is a plus that I always look for in a company; where every day they encouraged me and allowed me to improve my skills, and then apply them in my work areas. As for the environment and the network of friends that you generate in all parts of the world where Softline has operations, it is simply "Pura Vida”!!!
Marketing Director, India & APAC
In my current job at Softline there are a lot of things that I like, but here are my top 3:
Goal oriented: Everyone that I work with has one single goal – to make Softline one of the best organizations in the region. There is a lot of pride hiding in each of us, to make it big for Softline.indexOf($string)
Collaborative environment: There is a genuine spirit of cooperation and shared goals - all revolving around helping you, a customer, a partner. Everyone has a voice and is heard with all humility.
Variety: It is always changing — always evolving — and it is the best when you get the front row seats to watch the process of a simple idea grow into an important business line for the company.
Country Sales manager, Myanmar
It’s an advanced company in Myanmar as well as a multinational company. As a part of Softline we bring digital transformation as cyber security solutions to our customers to enhance their key business motion and success. Of course, I’m also very proud of being a part of Softline Myanmar.
Delivery Specialist , India
It’s the organization which gives many opportunities to excel and also empowers to achieve organizational and personal goals simultaneously. I was always motivated to go beyond my usual tasks and work, to acquire new skills and develop my knowledge repository which helps to perform very well in multiple areas.
Being a working mother, I never felt difficulty to manage my professional and personal responsibilities. Happy to get that support from my organization and family too.
All the inspired colleagues over here always makes me to feel “Long way to go with Softline”.
Regional Marketing Leader, Hungary
Our team is a group of dedicated experts, who is willing to go the extra mile to support each other in reaching our common goals which motivates me to do my best every single day. I like that we not only work hard, but always have some time to chat or share some jokes over Teams to build personal connections and team spirit.
Working in the IT industry allows me to experience at first hand the latest technology innovations and to be an advocate for them.
BDM Chile & Argentina
Softline is a great place to work, it is a mix of cultures, allowing professional as well as personal growth. The daily challenges of being an IT company make every day different, definitely the constant movement is the premise.
Punitha Vathi Ramakrishnan
Sales Operations Manager and ERP Lead, Malaysia
Amazing colleagues and excellent career growth offered in Softline! It has been an amazing 7 years journey of mine is Softline with perfect growth and great management team! Still enjoying and working with passion.
Santiago Fernandez Casares
Sales Manager Argentina, Paraguay and Uruguay
I like to work at Softline due to its great and positive impact on our clients based on teamwork and continually improvement of our own processes. Softline gives me the opportunity to learn and grow with the support from the leadership team. I am very enthusiastic to be part of the impressive growth that Softline is making.
Marketing Specialist for Emerging Markets, Vietnam
Softline gave me valuable lessons and unique working experiences that I am extremely satisfied and interested. This place is like my second home where colleagues are always ready to support each other to get things done. In Softline we know we can do everything.