Our Values


  • We strive to be No.1 in the key lines of our business

  • We are responsible for our promises and deeds

  • We love what we do

Team Is The Core Of Our Business

  • Team success is everyone’s success

  • We are one global team - One Softline

  • Our company promotes a trust-based and honest partnership with employees

Responsible Business

  • We support the sustainable use of resources and healthy lifestyle

  • We observe the legislation and business ethics

  • We respect the traditions of any country

Customer-Focused Approach

  • We listen to our customers and create business value for them

  • We are interested in our customers and ready to meet their requirements

  • We aim at building long-term trust-based relations with customers and always deliver on our promises


  • We know and anticipate the market development trends

  • We focus on searching for the opportunities for growth

  • We make substantial investments in and pay much attention to the cutting-edge technologies and innovative projects

Life at Softline