SEM Manager

Marketing
San Francisco, California

Description

Who we are

SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that be to buy a house one day, start a family on their own terms or be debt free. We aim to be at the center of our members’ financial lives, and to help every member Get Their Money Right®. By joining SoFi, you’ll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we’ve grown from 250 employees in 2015 to over 1,500 employees today, and are well on our way to reaching 1 million members. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company’s mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.

The role

SoFi is seeking a talented Search Engine Marketing (SEM) Manager to join the performance marketing team and help lead our acquisition efforts. As the owner of one of SoFi’s largest and most efficient channels, you will have a meaningful impact on the growth of the business. You will have ownership over the continued growth of our core products, as well as the strategic launching and scaling of our newer products. This role will focus on both the data-to-day campaign management and the long-term strategic planning and forecasting. As the channel expert, you will be the go to person for all things paid search.

What you’ll do:

  • Develop the Search acquisition strategy - including roadmaps and long-term forecasting

  • Build and manage Search campaigns for current and new products

  • Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more

  • Own scaling and optimizations for all products to hit the channel growth goals

  • Relentlessly test new segments, strategies and messaging as well as working with the Web team to coordinate tests for on-site optimizations

  • Provide regular channel performance reports and ad hoc reports

  • Report key learnings and major takeaways to internal and external stakeholders

What you’ll need:

  • 3+ years experience running complex search campaigns with large budgets

  • Bachelor’s degree

  • Technical knowledge of all search platforms as well as bid management tools such as SA360

  • Experience with large dataset analyses and campaign reporting (Tableau experience is a plus)

  • Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights

  • Strong organization and project management skills with the ability to own projects from end to end in a fast-paced environment

  • Eagerness to roll up your sleeves to get things done (even the unglamourous things)

  • Problem-solve in a fast-paced, self-driven environment; ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns

Why you’ll love working here

  • Competitive salary packages and bonuses

  • Comprehensive medical, dental, vision and life insurance benefits

  • Generous vacation and holidays

  • Paid parental leave for eligible employees

  • 401(k) and education on retirement planning

  • Tuition reimbursement on approved programs

  • Monthly contribution up to $200 to help you pay off your student loans

  • Great health & well-being benefits including: telehealth parental support, subsidized gym program

  • Employer paid lunch program (except for remote employees)

  • Fully stocked kitchen (snacks and drinks)

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

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