Lifecycle Marketing Manager, Relay & Protect
Who we are
SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that be to buy a house one day, start a family on their own terms or be debt free. We aim to be at the center of our members’ financial lives, and to help every member Get Their Money Right®. By joining SoFi, you’ll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we’ve grown from 250 employees in 2015 to over 1,500 employees today, and are well on our way to reaching 1 million members. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company’s mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.
The Lifecycle Marketing Manager leads strategy development and implementation as a lifecycle SME for the business. The right candidate has the ability and experience taking business needs, objectives, and data insights, and then translate them into actionable and effective campaigns that leverage cross-channel communication, highly personalized content, and precise targeting.
The Lifecycle Marketing Manager is the lead for most strategic initiatives so a bias for action will ensure success in this role. They engender trust & confidence through professional maturity, marketing competence, skilled planning & project management, and professional communication (written and verbal) with campaign stakeholders.
What you’ll do:
Lifecycle marketing strategy SME and campaign execution/optimization expert
Collaborate with business & marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in LCM channels; continually prioritize initiatives and allocate resources accordingly
Plan & implement data-driven LCM marketing initiatives in a campaign management tool (including audience selection, trigger qualification, suppressions, segmentation, etc.)
Execute marketing campaigns through LCM-owned channels (Email, Push, In-App Messaging, SMS, etc.) and collaborate with other marketing channel partners to drive desired business outcomes
Report on campaign performance, test results/learnings, data insights, etc. to LCM leadership, product marketing group, and cross-functional partners
Develop, enforce, and assist in campaign quality control practices to ensure processing completes in a timely manner and the output is accurate and complete
Partner with engineering/product, MarTech, and marketing analytics resources to 1) instrument front- and back-end data events 2) surface data to LCM tools for use in targeting & personalization 3) identify data-driven insights for template/messaging optimization, campaign targeting, and product adoption propensity experimentation
Assist LCM Specialists and other LCM Managers in their work, as needed
What you’ll need:
Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
3+ years of experience working on the design and execution of data-driven marketing initiatives, preferably in the email channel
2-3 years of HTML/CSS coding experience (esp. coding for email)
Experience with marketing campaign targeting/segmentation tools, automation strategy, and experimental design
Experience leveraging relational databases, real-time web & app event data in marketing campaigns; SQL statement writing experience a strong plus
Strong track record of effective time/project management; ability to multitask & prioritize to ensure project deadlines are met, deliverables are provided on time
An aptitude to learn new tools and software quickly
Effective verbal and written communication skills
Nice to have:
MBA or other advanced degree
Previous finance or tech industry experience
Prior experience with campaign management tools (e.g. Braze, RedPoint, Unica, Aprimo, Alteryx, Adobe Campaign, etc.)
Understanding of lifecycle marketing vernacular (e.g. modeling, segmentation, test design, control groups, etc.)
Familiarity with various data extraction/manipulation techniques such as select, filter, segment, merge-purge, joins, etc
Advanced knowledge of relational databases, real-time event data, data structures, and querying language (e.g. select, merge, join, group by, etc).
Why you’ll love working here
Competitive salary packages and bonuses
Comprehensive medical, dental, vision and life insurance benefits
Generous vacation and holidays
Paid parental leave for eligible employees
401(k) and education on retirement planning
Tuition reimbursement on approved programs
Monthly contribution up to $200 to help you pay off your student loans
Great health & well-being benefits including: telehealth parental support, subsidized gym program
Employer paid lunch program (except for remote employees)
Fully stocked kitchen (snacks and drinks)
SoFi does not seek salary history information from job applicants.
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.