Web Optimization Manager

San Francisco, California


Who we are

SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that be to buy a house one day, start a family on their own terms or be debt free. We aim to be at the center of our members’ financial lives, and to help every member Get Their Money Right®. By joining SoFi, you’ll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we’ve grown from 250 employees in 2015 to over 1,500 employees today, and are well on our way to reaching 1 million members. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company’s mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.

The role

We’re seeking a savvy, intellectually curious, and dynamic self-starter to join our team as Web Optimization Manager. You’ll be part of our Web Strategy team, which is responsible for creating a best-in-class experience for our visitors and members.

You will report to our Director of Web Strategy and you will drive, develop, and execute the program for experimentation on SoFi.com.

Our goal is to be the center of our members’ financial lives, and to help every member get their money right - and our website is essential to that goal.

What you’ll do:

  • Lead, manage, and execute the program for experimentation across Sofi.com, our marketing website

  • Create a scalable process to generate data-backed hypotheses and ideas for testing in collaboration with key stakeholders

  • Execute and project manage all tests, while building repeatable, consistent processes and best practices for test execution

  • Develop reporting to highlight key test findings and a way to share results with stakeholders consistently, including the creation of a knowledge database of test plans and results

  • Partner with Martech team to improve and iterate on the testing platform as well as data capabilities

What you’ll need:

  • 5+ years proven experience managing and executing web experiments, specifically A/B testing

  • Deep experience managing cross-functional partners and multiple stakeholders 

  • Comfortable presenting complex topics to senior leadership 

  • Superior communication skills, both verbally and electronically with demonstrated examples of relationship-building across a highly matrixed organization

  • Well-organized, detail-oriented, and resourceful

  • Ability to work under pressure, handle changing and multiple priorities 

  • Intermediate understanding of HTML, Javascript, and CSS

  • Experience with Optimizely or similar testing platform

  • Experience with Google Analytics, or a similar analytics tool, or a strong desire to learn and become certified in GA

  • Experience working with CMS (content management systems) with Wordpress, Contentful, etc.

  • Familiarity with various project management systems, such as Agile, Kanban

  • Must have experience with JIRA

Nice to have:

  • Experience working for financial service company a plus, but not required 

Why you’ll love working here

  • Competitive salary packages and bonuses

  • Comprehensive medical, dental, vision and life insurance benefits

  • Generous vacation and holidays

  • Paid parental leave for eligible employees

  • 401(k) and education on retirement planning

  • Tuition reimbursement on approved programs

  • Monthly contribution up to $200 to help you pay off your student loans

  • Great health & well-being benefits including: telehealth parental support, subsidized gym program

  • Employer paid lunch program (except for remote employees)

  • Fully stocked kitchen (snacks and drinks)

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records

​SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

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