Leader, Marketing Data Science, Member and Engagement Products

San Francisco, California


We are seeking a Leader for the Marketing Data Science / Analytics team that serves our Member and Engagement businesses. In this role you will work closely with our product marketing leads for Member and Engagement products (Invest, Money, Relay) and media channel owners to measure, test and optimize our marketing performance.  You will lead a team of data scientists who are (1) building and updating marketing attribution dashboards to optimize digital spend and full funnel conversion, (2) building propensity models for targeting and (3) designing/implementing experiments to measure specific marketing strategies. You will work closely with modelers on the team on machine learning models to drive acquisition for Money and Invest and lifecycle cross-sell for member.

To be successful in this role, you need to have at least 7+ years of hands-on experience in analyzing and optimizing the performance of all digital marketing channels for acquisition and cross-sell. You need to have experience building propensity models for digital targeting. You need to have experience measuring and optimizing Customer Relationship Management (CRM) campaigns with proven track record in driving customer lifetime value. You need to be well versed with campaign experimental design and measurement methods. You need to have 3+ years of people leadership experience. 


  • Lead a team of data scientists / analysts

  • Develop strategy and framework for reporting, testing, analyzing and forecasting all digital marketing channels including email, digital, and web marketing, and across multiple types of marketing, including acquisition, member cross-sell and multi-product brand marketing 

  • Apply statistical techniques to measure/attribute marketing performance and setup experimental design plans

  • Lead implementation and continuous improvement of targeting models and strategies

  • Identify opportunities to improve marketing efficiency such as incrementality test 

  • Cultivate strong partnerships with Product Marketing, Channel Owners and Business Units Leaders. Deliver data driven strategies to influence spend allocation by media channel and within channels

  • Deliver actionable insights to impact marketing and BU strategy and decisions


  • M.B.A. or Master’s or Ph.D. in Computer Science, Statistics, Operations Research, Engineering, Mathematics or a related quantitative field

  • At least 3 years of people leadership and management experience

  • 7+ years’ of experience in Digital and CRM analytical role (consulting to external clients and/or internal business partners). Preferably 3+ years of experience working in the area of model development in financial services domain

  • Deep understating of marketing measurement techniques including, digital multi-touch attribution and A/B testing

  • Proficiency in Tableau

  • Knowledge of machine learning and statistical modeling methods for supervised and unsupervised learning. These methods include (but not limited to) regression analysis, clustering, outlier detection, novelty detection, decision trees, collaborative filtering, nearest neighbors, support vector machines, ensemble methods and boosting, neural networks and deep learning, feature selection, and factorization methods

  • Programming skills in Python and/or R are a plus

  • Strong knowledge of databases and related languages/tools such as SQL, NoSQL, Hive, etc

  • Ability to work in a dynamic, cross-functional environment, with a strong attention to detail

  • Effective communication skills and ability to explain complex models in simple terms

  • Strong relationship-building and collaborative skills

Company Overview:

At SoFi, you’ll become part of a new kind of finance company based around speed, transparency, and alignment with our members’ interests. Our goal is to be at the center of our members’ financial lives. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. We expanded into other types of loans, and then into insurance and wealth management with similarly inventive products and soon to be launched SoFi money a modern take on a checking or savings account. As the company has grown, we’ve been able to help more people with these tools. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent.


  • Inspiring company mission

  • Amazing work environment in San Francisco, CA

  • Competitive compensation, including equity

  • Generous paid time off

  • Free lunch and healthy snacks

  • Subsidized gym membership

  • Medical, dental and vision insurance

  • 100% of health, vision, and dental premiums paid by SoFi for employees and dependents

  • 401K and commuter benefits

  • Tuition reimbursement on approved programs, up to $5,250 / year

  • Monthly contribution to help you pay off your student loans

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

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