Product Marketing Director, B2B
Who we are
SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that be to buy a house one day, start a family on their own terms or be debt free. We aim to be at the center of our members’ financial lives, and to help every member Get Their Money Right®. By joining SoFi, you’ll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we’ve grown from 250 employees in 2015 to over 1,500 employees today, and are well on our way to reaching 1 million members. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company’s mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.
We’re seeking a marketer to own the go-to-market plan and customer acquisition strategy for SoFi’s B2B business. While SoFi has built an extraordinary brand among consumers, we have a wide open green field to define our brand in the corporate market. Your challenge would be to translate our success with consumers into a brand that speaks to the corporate market.
What you’ll do:
Your challenge would be to translate our success with consumers into a brand that speaks to the corporate market. To start with selling you on why not to do this - you are joining a large consumer brand as the only marketer focused on selling to businesses - that’s not for everyone - you’d have to be comfortable in that situation. The upside is that you get to own the whole B2B marketing strategy, be autonomous, move quickly, and leverage the resources of a growing organization with an established brand.
SoFi is in the business of creating innovative and transparent financial products, delivering them with user-friendly technology, and supporting our customers (who we call members) with benefits to help them reach their financial and professional goals faster. You’ll build a differentiated, defensible positioning for our B2B offering and craft narratives to communicate it effectively. This is a highly cross-functional role, both within our Marketing team and the B2B business unit . This role reports to our VP of SoFi at Work.
Essentially serve as the CMO of all of SoFi’s B2B marketing efforts
Own the execution of our go-to-market strategy for B2B
Devise new and innovative marketing executions for both lead generation and client engagement, including account-based marketing strategies and pipeline creation
Help to redefine the SoFi product set into a solution for corporate HR departments and associations that addresses the needs of their employee and member populations
Manage our external B2B agency and work with in-house creative and media teams in their research, collateral development, and marketing executions
Overseeing B2B Marketing budget and monitoring In-Direct Marketing spend
Build the product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy for SoFi’s B2B offerings.
Understand and report on changes to the broader market context including market shifts, competitive threats, market size, and external
What you’ll need:
8-12 years relevant marketing experience, with a strong focus on B2B product marketing, with quantifiable revenue responsibility
Experience working with sales teams and managing lead generation
Experience selling through enterprise, HR, Procurement, and Finance
In-depth knowledge of and experience with go-to-market strategy and messaging, digital demand generation, field events, analyst and press relations, branding, product marketing and field enablement
Conduct quantitative and qualitative customer research and distilling it into actionable insights
Use data to drive strategy, execution, and optimization
Passion for crafting a compelling narrative that drives people to action
Eagerness to roll up your sleeves to get things done (even the unglamourous things)
Problem-solve in a fast-paced, self-driven environment
Proven track record of building budgets and programs that support efficient growth
Bachelor’s degree required
Nice to have:
Healthy understanding of personal finance and banking
Fintech experience or knowledge
Why you’ll love working here
Competitive salary packages and bonuses
Comprehensive medical, dental, vision and life insurance benefits
Generous vacation and holidays
Paid parental leave for eligible employees
401(k) and education on retirement planning
Tuition reimbursement on approved programs
Monthly contribution up to $200 to help you pay off your student loans
Great health & well-being benefits including: telehealth parental support, subsidized gym program
Employer paid lunch program (except for remote employees)
Fully stocked kitchen (snacks and drinks)
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.