Senior Product Marketing Manager, B2B

Content and Partnerships
San Francisco, California
New York City, New York


Who we are

SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that be to buy a house one day, start a family on their own terms or be debt free. We aim to be at the center of our members’ financial lives, and to help every member Get Their Money Right®. By joining SoFi, you’ll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we’ve grown from 250 employees in 2015 to over 1,500 employees today, and are well on our way to reaching 1 million members. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company’s mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.

The role

We’re seeking a product marketer to own the go-to-market plan and customer acquisition strategy for SoFi’s B2B business. While SoFi has built an extraordinary brand among consumers, we have a wide open green field to define our brand in the corporate market. Your challenge would be to translate our success with consumers into a brand that speaks to the corporate market. 

Your challenge would be to translate our success with consumers into a brand that speaks to the corporate market. To start with selling you on why not to do this - you are joining a large consumer brand as the only marketer focused on selling to businesses - that’s not for everyone - you’d have to be comfortable in that situation. The upside is that you get to own the whole B2B marketing strategy, be autonomous, move quickly, and leverage the resources of a growing organization with an established brand.

SoFi is in the business of creating innovative and transparent financial products, delivering them with user-friendly technology, and supporting our customers (who we call members) with benefits to help them reach their financial and professional goals faster. You’ll build a differentiated, defensible positioning for our B2B offering and craft narratives to communicate it effectively. This is a highly cross-functional role, both within our Marketing team and the B2B business unit . This role reports to our VP of SoFi at Work.

What you’ll do:

  • Own the execution of our go-to-market strategy for our B2B offering, Sofi at WorkHelp to redefine the SoFi product set into a solution for corporate HR departments and associations that addresses the needs of their employee and member populations

  • Culminate the vision and value of the platform features to the sales team and develop sales tools that facilitate the selling process

  • Devise new and innovative marketing executions for both lead generation and client engagement, including account-based marketing strategies and pipeline creation 

  • Collaborate with in-house creative, media, compliance, sales and product teams onr research, collateral development, and marketing executions

  • Oversee B2B Marketing budget and monitor In-Direct Marketing spend

  • Build the product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy for SoFi’s B2B offerings.

  • Understand and report on changes to the broader market context including market shifts, competitive threats, market size, and external

What you’ll need:

  • 6-10 years relevant marketing experience, with a strong focus on B2B product marketing, with quantifiable revenue responsibility

  • Experience working with sales teams and managing lead generation

  • Experience selling through enterprise with a focus on the HR Benefits, Procurement, and Finance buyer.

  • In-depth knowledge of and experience with go-to-market strategy and messaging, digital demand generation, field events, analyst and press relations, branding, product marketing and field enablement

  • Conduct quantitative and qualitative customer research and distilling it into actionable insights, bonus points if you’ve used SalesForce and Tableau for extracting insights.

  • Use data to drive strategy, execution, and optimization

  • Passion for crafting a compelling narrative that drives people to action

  • Eagerness to roll up your sleeves to get things done (even the unglamourous things like creating/updating collateral using InDesign and Acrobat Pro)’

  • Problem-solve in a fast-paced, self-driven environment

  • Proven track record of building budgets and programs that support efficient growth

  • Bachelor’s degree required

Nice to have:

  • MBA encouraged

  • Healthy understanding of personal finance and banking

  • Fintech experience or knowledge

Why you’ll love working here

  • Competitive salary packages and bonuses

  • Comprehensive medical, dental, vision and life insurance benefits

  • Generous vacation and holidays

  • Paid parental leave for eligible employees

  • 401(k) and education on retirement planning

  • Tuition reimbursement on approved programs

  • Monthly contribution up to $200 to help you pay off your student loans

  • Great health & well-being benefits including: telehealth parental support, subsidized gym program

  • Employer paid lunch program (except for remote employees)

  • Fully stocked kitchen (snacks and drinks)

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

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