Senior Research & Insights Manager

San Francisco, California


Who we are

SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that be to buy a house one day, start a family on their own terms or be debt free. We aim to be at the center of our members’ financial lives, and to help every member Get Their Money Right®. By joining SoFi, you’ll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we’ve grown from 250 employees in 2015 to over 1,500 employees today, and are well on our way to reaching 1 million members. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company’s mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.

The role

SoFi is looking for a Senior Research & Insights Manager to report into our Head of Brand Strategy & Marketing to drive and evolve the understanding of our current and prospective members. As SoFi continues to grow and serve more people, it is essential that we put our members first when it comes to building and communicating our brand and products. As the primary research leader on the marketing team you will set the strategic vision for research throughout the org and partner with cross-functional stakeholders to develop actionable insights that guide strategic decision-making. In every project, strategic and executional, you will represent the voice of the consumer and draw that perspective from rigorous data collection and analysis.

What you’ll do:

  • Create & execute a consumer insights strategy and vision that supports product marketing, brand & creative efforts

  • Lead our consumer understanding to identify unmet needs, barriers, market whitespace, and growth opportunities

  • Lead the development and execution of custom research and analytics across consumer segmentation, advertising campaigns, member engagement initiatives, & UI/UX testing

  • Deliver strategic insights and recommendations for product positioning, communication, & persona development

  • Drive the discovery and infusion of consumer insights required to evolve the SoFi brand, business model & go-to-market efforts

  • Own the reporting & measurement of SoFi’s brand tracker and draw insights to diagnose key drivers of business performance with recommendations on how to move forward

  • Maintain a strong voice grounded in consumer insights to drive strategy across product marketing, brand & creative efforts

  • Foster strong working relationships with internal functions and manage external research vendors

What you’ll need:

  • 3-5 years of experience in consumer & strategic insights at a consumer brand (high-growth start up/CPG) or research agency

  • Must be able to design, structure, execute and manage both quantitative and qualitative research

  • Strong analytical skills with experience in both qualitative and quantitative research methods & analysis tools such as SAS, SPSS, SQL, Tableau or R

  • Extensive knowledge of market research tools and methods with the ability to solve business problems through traditional & innovative methods

  • Strong interpretive skills & ability to quickly understand data and draw conclusions

  • Demonstrated success collaborating, partnering, and influencing at all levels and across all functions of an organization

  • Skillful storyteller with experience presenting to executive stakeholders

  • Comfortable managing & prioritizing requests, deadlines, and deliverables in a fast-paced, changing environment

  • Comfortable operating in ambiguity in a fast-paced and self-driven environment

Why you’ll love working here

  • Competitive salary packages and bonuses

  • Comprehensive medical, dental, vision and life insurance benefits

  • Generous vacation and holidays

  • Paid parental leave for eligible employees

  • 401(k) and education on retirement planning

  • Tuition reimbursement on approved programs

  • Monthly contribution up to $200 to help you pay off your student loans

  • Great health & well-being benefits including: telehealth parental support, subsidized gym program

  • Employer paid lunch program (except for remote employees)

  • Fully stocked kitchen (snacks and drinks)

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records

​SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

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