Director of Product Marketing, Member
SoFi creates innovative and transparent financial products, delivers them with user-friendly technology, and supports our customers (who we call Members) with benefits to help them reach their financial and professional goals faster. We’re seeking a savvy digital marketer to manage the go-to-market plan and member engagement strategy for SoFi, inclusive of all product lines. You’ll build a differentiated and defensible positioning for our brand and craft strategies across app, content, and event activations including the new SoFi stadium. This is a highly cross-functional role, both within our Marketing team and the cross-functional teams of the Member business unit. This role reports to our Vice President of Product Marketing.
At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their ambitions. We aim to be at the center of our members’ financial lives, and to help every member get their money right. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. Next we expanded our products and services across loans, wealth management, and insurance. SoFi Money—a modern take on a checking or savings account--is our newest innovation and disruption to the financial services industry. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. And that starts with you.
Essential Functions & Responsibilities
Develop app marketing strategy, including strategy & tactics that drive organic and paid mobile app downloads, improved app store rankings, daily active use through the Member Home & quantity of reviews. Partner with business, product, engineering, data science, and channel marketing teams to drive execution.
Create and align a strategy for engaging Members with product news and offers, inclusive of referrals, new product launches, incentives, events and educational content. Set a learning plan and measure against KPIs to create a framework for continuous optimization.
Partner with the Member Business Unit and Media team to create event activations for the new SoFi stadium in Los Angeles, the future home of the LA Chargers and LA Rams (opening July 2020).
Represent the member and market (including customer journey and target personas/segments) generated from consumer and competitive insights. Conduct research to identify consumer insights around life events and triggers for changing financial products needs. Use these insights to drive cross-selling strategy for our products.
10-15 years relevant marketing experience, preferably in consumer product marketing/brand management with strong digital marketing
Strategy and Execution: Combine strategic thinking with tactical execution to drive customer acquisition through diverse channels in holistic GTM plan
Digital Experience: This leader will have experience working on app engagement & lifecycle marketing strategies
Analytics: Use data to drive strategy, execution, and optimization
Storytelling: Passion for crafting a compelling story that drives people to action
Self-Starting: Eagerness to roll up your sleeves to get things done (even the unglamourous things)
Flexibility: Problem-solve in a fast-paced, self-driven environment
Growth: Proven track record of building budgets and programs that support efficient growth
Bachelor’s degree required, MBA preferred
Competitive salary packages and bonuses.
Comprehensive medical, dental, vision and life insurance as well as disability benefits.
100% of medical, vision, and dental premiums paid by SoFI for employees and their dependents.
Generous vacation and holidays
401(k) and education on retirement planning.
Tuition reimbursement on approved programs, up to $5,250 a year.
Monthly contribution to help you pay off your student loans.
Employer-paid lunch program and subsidized gym membership.
Fully stocked kitchen (snacks & drinks)
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.