Business Lead, Invest

New York City, New York


Who we are

SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that’s to buy a house one day, start a family on their own terms or be debt free. We aim to be at the center of our members’ financial lives, and to help every member Get Their Money Right®. By joining SoFi, you’ll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we’ve grown from 250 employees in 2015 to over 1,500 employees today, and have more than 1 million members. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company’s mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.

SoFi Invest is the best platform for new and beginner investors to get started. Since its relaunch in early 2019, we have built a best-in-class mobile first investment platform that includes the ability to invest in stocks, ETFs (including SoFi’s innovative ETF suite), cryptocurrencies, and SoFi’s Automated portfolios. The SoFi Invest Business Unit also includes responsibility for SoFi Relay, SoFi’s personal financial management platform, and SoFi Protect, SoFi’s insurance business.

The role

At SoFi, Business Unit Leaders (BULs) and Business Leads (BLs) are the business leaders accountable for the ultimate performance of the business, our version of GMs. 

As a Business Lead for SoFi Invest, you will be responsible for managing the execution, performance and strategy of key initiatives and/or specific product lines within the Invest business unit.

In the past, example initiatives have included:

  • Setting the strategy for expanding SoFi Invest to a broad investment platform encompassing automated (robo-advisor) and active (brokerage) strategies

  • Creating and launching SoFi ETFs in collaboration with external partners

  • Evaluating opportunities to improve operational efficiency while continuing to provide great service to our members

  • Working with Marketing and Product to create and evaluate new incentive structures for sign ups and referrals

  • Launching SoFi Relay, a digital personal finance solution that combines the best of SoFi’s technological capabilities and expert advisor team to deliver members relevant, insightful, and actionable advice about their finances

  • Developing the go-to-market plan for SoFi Protect, creating required partnerships, and driving execution

We expect that going forward the Business Lead will be responsible for similarly impactful and challenging initiatives across the Invest product set. Over time, the role may evolve to focus on solely direct management (i.e., a “GM” model) of a particular product line (such as Relay, Crypto, ETFs, or Automated Investing).

What you’ll do:

  • Set the long-term strategy of SoFi Invest as well as the strategy for particular product lines within the Invest platform, that both help our members Get Their Money Right and drive SoFi Invest/SoFi overall performance objectives

  • Work with the full cross-functional team (marketing, product, design, engineering, compliance, risk, and operations) for your lines of business & initiatives, to help them execute on the strategic vision

  • Drive strategic initiatives (including product and business model innovation), working with other SoFi businesses (such as Lending, SoFi Money, or International) and functional leaders to differentiate our platform

  • Participate in resourcing / budget, marketing strategy, and product roadmap discussions, advocating for your business lines and initiatives

  • Manage the monthly, quarterly, and annual financial and non-financial reporting and deliverables for your business lines, engaging with key stakeholders across all functions. Communicate key insights from reporting to the Invest team, SoFi Executive team and SoFi Board of Directors.

  • Continuously manage the prioritization of various initiatives with a focused customer outcome and for the benefit of the overall franchise

  • Ensure appropriate and accurate flow of information across all constituents

What you’ll need:

  • Full stack “operator”: ability to both create and execute the business strategy; with clear objectives, but limited, ambiguous, or varied direction

  • Ability to operate cross-functionally, leading and influencing colleagues over whom you have no direct authority, ultimately leading to timely tactical decision making to advance our objectives

  • Flexible and collaborative approach to problem solving and ideation

  • Excellent written and oral communicator

  • Deep curiosity for how complex (financial) systems work, and an ability to internalize and analyze this information quickly

  • A blend of demonstrated business, marketing, product management, financial management and execution skills

  • Expertise in the generalist business “toolkit” (i.e., spreadsheets / modeling, presentation creation, narrative writing, oral presentation)

Nice to have:

  • Experience in consulting, investment banking, or in a similarly demanding role

  • Experience in consumer financial services, ideally investment / wealth / asset management

  • Experience in a cold start business or startup environment

  • Data and analytics technical capabilities (tableau preferred, SQL / R / SPSS would be amazing)

Why you’ll love working here

  • Competitive salary packages and bonuses

  • Comprehensive medical, dental, vision and life insurance benefits

  • Generous vacation and holidays

  • Paid parental leave for eligible employees

  • 401(k) and education on retirement planning

  • Tuition reimbursement on approved programs

  • Monthly contribution up to $200 to help you pay off your student loans

  • Great health & well-being benefits including: telehealth parental support, subsidized gym program

  • Employer paid lunch program (except for remote employees)

  • Fully stocked kitchen (snacks and drinks)

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

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