Media Buyer - Broadcast Media

San Francisco, California


Position at SoFi

Who we are

SoFi is a digital personal finance company whose mission is to help its members achieve financial independence to realize their ambitions, whether that be to buy a house one day, start a family on their own terms or be debt free. We aim to be at the center of our members’ financial lives, and to help every member Get Their Money Right®. By joining SoFi, you’ll become part of a forward-thinking company that is transforming financial services by embracing technology to build innovative loan products, investment tools, and more. One of the fastest growing fintech companies, we’ve grown from 250 employees in 2015 to over 1,500 employees today, with over 1 million members. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around. As an employer, we strive to hire employees who are committed to both our company’s mission and our desire to build the best culture in the world. If you are driven, passionate about what you do, and excited about the SoFi mission, we would love to hear from you.

The role

We are looking for a TV and Radio Media Buyer to join our Marketing team and help grow the in-house media capabilities for our rapidly growing brand. As the Media Buyer, you will be responsible for supporting the media strategy and execution across our marketing programs, identifying opportunities for innovation, efficiency, performance and storytelling to the right audience in the right context. You will be partnering closely with our brand, acquisition and B2B marketing teams to ensure our media buys are delivering the most effective ROI for a variety of business lines. We are looking for someone who is experienced, entrepreneurial, analytical, and creative. 

What you’ll do:

  • Support our Media Team in broadcast linear media buy execution and stewardship for multiple SoFi products

  • Build and negotiate media schedules.

  • Manage and report on pre/post-logs on a consistent basis

  • Grow and retain strong, significant relationships with stations/networks through daily interactions via in-person, phone and email.

  • Develop creative media packages that deliver product KPIs by leveraging key marketplace insights and aggressive buying optimizations.

  • Assist in the management of creative traffic logs/instructions, network clearance, and bonus media element production 

  • Manage individual budgets, billing and invoicing process, and establishing new vendors within internal payment system

  • Retrieve order confirmations and digitally file all contracts/paperwork

  • Assist quarterly planning compiling common research reports

  • Aid in digital buying with opportunity to expand role scope 

  • Help build integrated programs across brand and acquisition to reach our target with a variety of product messaging 

What you’ll need:

  • 2+ years experience in media planning and buying in an agency environment

  • Experience in traditional/offline media required and digital media a plus

  • Buyer must have an understanding of media math (ratings, HUT/PUT, CPM, CPP, ratio, etc.)

  • Strong quantitative and analytical skills 

  • Proficient with Google and Microsoft product suites (Google Sheets, Excel, Powerpoint/Slides, and Docs)

  • Strong verbal, written communication skills, including demonstrated track record in managing multiple projects at one time

  • Desire to work in a fast paced, entrepreneurial environment

Nice to have:

  • Familiarity with industry planning and buying softwares (MediaOcean, SQUAD, Comscore, iSpot)

  • Passionate and naturally curious about the TV landscape and holistic media industry trends

  • Some prior negotiation experience

  • Knowledge of financial services / personal finance a plus

Why you’ll love working here

  • Competitive salary packages and bonuses

  • Comprehensive medical, dental, vision and life insurance benefits

  • Generous vacation and holidays

  • Paid parental leave for eligible employees

  • 401(k) and education on retirement planning

  • Tuition reimbursement on approved programs

  • Monthly contribution up to $200 to help you pay off your student loans

  • Great health & well-being benefits including: telehealth parental support, subsidized gym program

  • Employer paid lunch program (except for remote employees)

  • Fully stocked kitchen (snacks and drinks)

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

SoFi does not seek salary history information from job applicants.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

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