SEO Manager (Adept)

Strategy & AnalyticsRemote, United States


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SEO Manager

In January 2022, Smith, a global performance commerce agency, acquired Adept, a Columbus, Ohio-based agency best known for maximizing brand growth through digital marketing. Through this acquisition, the agency will deliver on its commitment to relentless optimization across all stages of the customer journey, transforming potential into performance.

The agency exists to be a catalyst for growth. Our purpose has influenced our approach to digital marketing and our ability to drive business value from our efforts. We offer a holistic approach by integrating our team of experts with deep knowledge in each channel.

While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic — we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It’s an approach that enables us to work with growth-minded brands across a variety of verticals — including healthcare, retail, education, finance, construction/engineering, real estate, and professional services. 

The market demand for our services has fueled our growth. We're currently seeking a talented SEO Manager that thrives in a fast-paced environment to join our team.

Who You Are

  • A strategically focused mind responsible for building and execution of organic strategies that include a custom mix of content, link-winning, reputation management, local SEO, and other organic search tactics  
  • Fully capable of holistic account management including strategy, planning, tracking setup, analysis, and optimization as well as identifying additional growth opportunities for primary accounts

What You’ll Do

  • Develop SEO strategies for primary accounts that focus on the client’s goals and opportunities
  • Create strategic account roadmaps that accurately plan for allocation of account hours across content, off-site, technical, and local SEO tactics
  • Proactively provide strategic counsel and recommendations to clients
  • Present results, findings, and optimizations to clients in a clear & easy to understand manner. This includes explaining changes in performance and optimization plans based upon results or client requests
  • Anticipate client’s questions and assist in developing responses to client questions pertaining to SEO Performance
  • Accurately develop, implement, and manage client performance, demonstrating knowledge of the primary KPIs related to SEO and the SEO impact to bottom-line business KPIs (i.e., revenue)
  • Continually evaluate the effectiveness of performance by performing keyword research, website performance analysis, content gap analysis, competitor analysis, comprehensive content and technical audits
  • Determine and communicate to clients the SEO key performance indicators for primary accounts and monitor these KPIs for each account regularly
  • Make decisions for campaign optimizations based on data, and communicate any changes required in services being provided on behalf of client performance
  • Autonomously monitor and track time spent against client budgets
  • Update clients and roadmaps as needed based on outside impacts (i.e., algorithm updates, change in client goals, etc.)


What We Look For

  • Ability to manage and execute SEO strategies that include content, off-site, local, and technical tactics
  • Ability to provide all aspects of SEO execution support, including a mix of hands-on execution, strategic oversight, and collaboration with peers
  • Collaboration alongside developers, copywriters, paid media specialists, and other members of the SEO team
  • Willingness to stay on top of trends and changing platforms across all areas of SEO
  • Internal and external thought leadership, including producing blogs and internal training documentation
  • Support for business development initiatives, including auditing and assessing key opportunities for new prospects


What Grabs Our Attention

  • Experience in the financial services industry
  • Fundamental understanding of how all tracking for campaign measurement works including but not limited to:
    • Google Business Profiles
    • Google Search Console
    • Google Tag Manager
    • Google Analytics
    • Adobe Analytics
    • Call Tracking Metrics
    • SEMrush
  • Ability to help troubleshoot tracking issues for all KPIs that are being tracked for campaigns
  • Working knowledge of web development to help diagnose website tracking issues


About Adept [a Smith Company]

Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post’s list of fastest-growing companies, three times to the Inc. 5000 List of America’s Fast Growing Companies, and four times to Central Ohio’s Fast 50. Learn more about Adept at  


Why Adept

  • We live and breathe our Core Values:
  • Autonomy – Problem solving, leading 
  • Connectivity – Trusted, collaborative, dependable
  • Clarity – Empathetic, understanding, concise
  • Pragmatism – Data-driven, realistic, results-oriented
  • Storytelling – Engaging, visual, inspiring
  • One of the top 10 agencies in Central Ohio
  • Fast-paced and rapidly growing company
  • We work with a variety of clients and brands across multiple industries 
  • We believe in the work we do - we think of our client’s business as our business
  • Company recognizes and rewards high performers for their contributions
  • With autonomy comes the ability to drive change. We are anti-status quo and thrive on change.  Company runs on EOS®
  • Smart and talented team who do not settle for mediocrity
  • We enjoy spending time with each other! 
  • Freedom to share ideas, implement change, and improve processes- each person has an opportunity to add value 
  • Leadership is easily accessible and really cares about the employees– people are the priority
  • Challenging but rewarding position which gives you the opportunity to learn something new every day and grow professionally
  • Able to make an impact on Adept as well as impact our client’s business
  • Fun culture that offers flexibility 
  • Lots of perks! In-office snacks and drinks, work-from-home-option and half-day Fridays in the summer
  • We have a full social committee that coordinates 5K runs, book clubs, Adept Talks, happy hours, meditation groups, and events like Top Golf and Fall festivals
  • New office space in January 2020 located between Downtown and Grandview


Benefits: Medical insurance, dental insurance, vision insurance, pet insurance, 401K, PTO, parental leave, flexible schedules, paid holidays, summer half days, expense reimbursement, continuing education, volunteer opportunities, team events, in-office snacks.