Social Media Specialist

Marketing Open, Any

Position at Smarsh

Smarsh enables businesses to embrace innovation while managing risk. We are fueled by a community of over 6,500 customers, we capture communications across 80+ channels and we manage billions of messages per month. Analysts like Forrester and Gartner have consistently named Smarsh as a Leader in Enterprise Information Archiving and we’ve been named on the Inc. 5000 list of fastest growing companies in America every year since 2008. 

Are you looking to apply all of your marketing talent and digital instincts to tell a compelling story, connect with customers and prospects online, and drive leads? If so, you could be the person to help deliver and execute our organic and paid social media strategies. 

We’re looking for a passionate social media marketer that will help Smarsh grow, engage, and mobilize its community of social media followers. This candidate needs to live and breathe the latest trends in social media marketing. Smarsh is an award-winning tech company that helps companies communicate and collaborate while remaining compliant with ever-changing regulations. To promote our market leadership and build awareness of our unique value, we need you to bring your most innovative, out-of-the-box thinking and data-driven abilities. 

This role reports directly to the VP of Brand and Digital. 

Primary Responsibilities: 

Execute strategies that drive social media conversions and overall traffic to, leveraging both paid and organic tactics 

Write and post timely, engaging, and informative content to support initiatives for corporate communications (press releases, event promotion), demand generation (webinars, content marketing) and thought leadership (blogs, videos) across Smarsh social properties 

Develop creative and engaging social programming that contributes to marketing campaign performance 

Provide social listening and rapid-response community engagement, and leverage rapid-response framework/escalation path for sales opportunities and customer escalations 

Manage cross-functional organic social media calendar 

Partner with sales to help nurture relationships and shorten sales cycles with target accounts and stakeholders via social 

Build relationships with key social influencers and help create awareness for Smarsh, its product portfolio and value propositions with key stakeholders 

Partner with creative services to create compelling, multimedia content to share 

Monitor competitors, partners and relevant influencers in our space and surface themes and opportunities 

Contribute to efforts to help fortify Smarsh profile on additional digital channels such as Wikipedia 

Determine KPIs and report regularly on attainment 

Desired Qualifications: 

Bachelor’s or master’s degree in marketing or a related field 

4+ years of working experience in social media marketing; B2B SaaS, financial services industry experience a plus 

Demonstrated knowledge of B2B tech social media best practices 

Experience with social media publishing, amplification, and analytics applications 

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate 

Highly analytical and results-oriented; use insights to consistently improve the performance of our social media channels 

Deep understanding of SEO and web traffic metrics 

Experience conducting audience and buyer persona research 

Self-motivated, customer-focused, with a sense of humor