Senior Product Marketing Manager, SaaS - Remote/WFH

Marketing United States


Position at Smarsh

Product Marketing Manager - Remote/WFH


Smarsh empowers its customers to manage the risk and unleash the intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels, before those risks become regulatory fines or headlines.  Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.


Summary/Objective
To accelerate innovation and be more responsive to customers, organizations in every industry recognize the need to leverage a broader range communication channels. Unfortunately, many business leaders are hesitant to fully embrace new social platforms because of legal and compliance concerns. Even when these platforms are the only way to engage customers and drive collaboration with remote staff.

At Smarsh, we understand these concerns and have designed the premier portfolio of solutions to analyze and address your exposure to compliance and / or cybersecurity risks. We enable organizations to capture, retain and analyze the broadest range of communication data as well as their global communications ecosystem, from end points to back-office operational systems.

We have the best product set, now we need to make sure compliance, business and IT leaders are fully leveraging it! That’s where we need you.

Essential Functions/Responsibilities

  • Be the Expert for Cybersecurity & Risk Management: Monitor industry trends and meet with customers to understand when and why regulated organizations monitor their infrastructure for compliance. Identify buyer personas and use cases, particularly in financial services, where Smarsh should invest cybersecurity and risk management efforts.
  • Collaborate to Drive Share Growth: Work with a range of teams (product, sales, SEs, demand generation, etc.) to maximize attach rate of Entreda cybersecurity and Privva risk management offerings in existing Smarsh accounts and win new footprint for attaching our archive offerings.
  • Help Accelerate Sales Velocity: Support the creation of enablement materials – training and content – that empower field teams to find opportunities, engage leads, and position the outcomes we deliver.
  • Create High Impact Content: Craft buyer’s journey content and web copy that drives engagement, creates pipeline and showcases our differentiation: data sheets, customer decks, etc.
  • Serve as a Smarsh Ambassador: Engage with analysts, press and prospects – directly and via social media (e.g. blogs, podcasts and webinars) – to amplify the value of Smarsh.
  • Enable GTM Agility: Prepare quarterly business reviews that look at various data points (bookings, ARR, pipeline, web engagement, customer / sales feedback, product fit, competitive motions, etc.) and suggest refinements to our SMB approach so we constantly focus on highest ROI efforts.

 

Education and Experience

  • College Degree.
  • 7+ years’ experience in B2B Product Marketing or related marketing discipline.
  • Understanding of SaaS, end point security, cybersecurity and ransomware is critical.
  • Experience marketing to financial services or other regulated industries is a plus.
  • Understanding of the demands of Broker Dealers and Retail Investor Advisors.

 

Additional Eligibility Qualifications

  • Excellent written and verbal communication skills including copywriting.
  • Proven experience in creating compelling messaging focused on Why Us and Why Now.
  • Excellent critical thinking, analytical, and quantitative skills.
  • Ability to translate technical capabilities into customer outcomes and identify differentiation.
  • Excellent market research skills and a passion for communicating the voice of the customer.
  • Ability to lead cross-functional projects and collaborate with multiple internal stakeholders.

Travel
This position will require up to 25% travel in support of customer meetings, industry events and internal business planning / review sessions.

About Our Culture
Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.  

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