Marketing Demand Generation Manager

Marketing and Communications Mississauga, Ontario

Position at Skyservice Business Aviation


Skyservice is a North American leader in business aviation. Built on the key principles of safety and service excellence, we provide a full-service experience from Aircraft Management, Aircraft Charter, Maintenance and Aircraft sales from our Fixed Base Operations that span Canada and the western United States. People and values are the inseparable assets that drive our dedication to Quality, Safety, Respect, Commitment and Efficiency. These are the core values that guide us every day and help build our reputation as leaders in aviation services. Skyservice is a team dedicated to supporting and developing our employees. If you want to grow your career and broaden your experience, then Skyservice is the right team for you.

 Reports To: Vice President, Marketing & Customer Engagement


  • Build and manage growth marketing strategy for assigned segments.
  • Research target segments, understand their needs, buyers’ journey, and know terminology for compelling copywriting.
  • Identify marketing channels, associations, events, thought leaders, and influencers that align with target segment(s), and engage with them to deliver focused programs, co-hosted events, and other marketing activities that generate targeted leads.
  • Ideate, design, author assets that create awareness, support sales, and drive leads in your target segment(s).
  • Oversee ad copy creation, retargeting initiatives, and web analytics to optimize campaigns to hit company performance goals.
  • Assist with landing page optimization, lead gen and follow-up, and SEO projects.
  • Work closely with internal stakeholders, outside vendors and creatives to implement new ideas, creative rotation, and optimize performance.
  • Measure, analyze, and report campaign performance ROI.


  • Bi-lingual (French/English) is preferred.
  • Minimum 5-7 years of experience in a demand generation role with an enterprise sales model.
  • Previous experience dealing with a range of demand generation tools, social media, marketing measurement tools, lead tracking, and marketing attribution.
  • Highly analytic and detail oriented.
  • Ability to perform in a fast-paced environment, meet strict deadlines and multi-task.
  • Highly organized with the ability to effectively manage priorities.
  • Strong sense of urgency and demonstrated customer service focus.
  • Strong interpersonal skills, including the ability to work in a team environment.

Skyservice is an equal opportunity employer and welcomes applications from all interested parties. If for any reason you cannot apply through our job board, please contact a member of our Human Resources team for special accommodation.