Marketing Manager

Marketing London, United Kingdom


Description

Marketing Manager


Role Summary

Sizmek is looking for a hands-on Marketing Manager with a strong events focus to manage marketing activities in the UK, Spain and Italy. The role is based in London and sits within our EMEA team, reporting to the Senior Marketing and Communications Manager. With the recent launch of our new brand, this is the dawning of a new era.  You’ll play an instrumental role in Sizmek making an impact in the market.


What you will do:

  • Devise regional marketing events and campaigns with the goal of increasing brand and product awareness, and driving engagement and sales with clients and prospects

  • Work closely with EMEA Country Managers to identify the right events to ensure Sizmek achieves its marketing and organisational goals

  • Organise and host events, tradeshows, and webinars including all planning, scheduling, pre-event, onsite and post-event activities

  • Plan and implement lead generation campaigns (regional content distribution via email, including all relevant follow ups)

  • Work with Sales and Marketing on the development of demand generation campaigns

  • Use the company’s marketing automation tools as well as other tools to deliver and report on demand generation activities (Marketo)

  • Support the Senior Marketing and Communications Manager and other senior team members with duties related to marketing comms, such as social media input

  • Manage regional budget allocations

  • Measure ROI from all Field Marketing Events

Who you are / What you need:

  • 4+ years experience in B2B marketing within marketing technology, SAAS or technology companies

  • Hands on experience with Marketing Automation and CRM tools (Marketo and Salesforce) is preferred

  • Understanding of the sales and marketing lead funnel

  • Self-motivated with a fluid mindset, ability to flex with change

  • Creative, a problem solving mentality

  • Comfortable working in global/virtual teams

  • Proficiency with Microsoft Office/Gsuite