Business Development Representative

Sales United States


The Business Development Representative (BDR) is instrumental in developing and aggressively growing Siteimprove's sales pipeline. This role involves prospecting inbound and outbound leads through calls, automated nurturing, email, direct mail, and more.

The BDR wears multiple hats and works cross-functionally to help close new businesses.

You must be very comfortable being adaptable in an ever-changing environment and work closely with sales and marketing to drive new business.

What you will be doing

  • Manage and communicate with prospects from all inbound and outbound channels—including but not limited to tradeshows, webinars, direct referral, email, cold call, etc.

  • Collaborate with sales and marketing team members to effectively qualify, nurture, and convert inbound leads

  • Understand and effectively communicate Siteimprove solutions and answer inquiries from prospects

  • Conduct qualifying calls with inbound/outbound prospects to identify pain points within their business and effectively communicate the relevant information to the Account Executives

  • Demonstrate consultative sales approach by creating value-based partnerships with customers

  • Stay current on product features, advantages, and benefits to ensure accuracy during qualification/lead generation

  • Organize and categorize lead information into CRM and/or other marketing technologies

  • Identify and make recommendations for ways to improve processes, tools, and materials to enhance the customer experience

  • Respond quickly to open conversations in an email to ensure prompt communication with sales prospects

  • Collaborate and give feedback with our marketing team to ensure accurate data reporting

  • Leverage insights from new and existing marketing technology to uncover qualified leads

  • Exceed lead to opportunity conversion goals

  • Organize and implement ongoing optimization and improvement on conversion rates (content, email templates, landing pages, offers, etc.) and effectiveness around demand generation

  • Mine and manage Siteimprove's contact database to create segmentations that make targeting prospects and customers more efficient, consistent, and granular

  • Contribute to Siteimprove's social media presence, including Twitter, LinkedIn, Facebook, and others

  • Attend virtual and live events to engage with prospects

  • Performs other related duties as assigned

What we require of you

  • Bachelor's degree in Business Administration, Marketing, Communications, or related field, or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities

  • Minimum 1 + years of B2B customer service experience

What we'll love about you

  • Minimum 1 + years of sales experience, preferably in business development, lead generation, prospecting, or equivalent

  • Previous experience working with CRM and other sales tools

  • Highly collaborative, proactive, and curious self-starter who is always interested in learning

  • Clear communicator over the phone, by email, and through online chat to ensure a quality experience for our website visitors

  • Ability to build professional and trusting relationships with various stakeholders and customers

  • Work well on a small team and across departments in a fast-paced start-up environment

  • Excellent organization skills, attention to detail, customer focus, and ability to manage multiple priorities and tasks simultaneously

What you'll love about us

Siteimprove is a people-centric company driven by the desire to make the internet better for all. We thrive on putting the customer first and developing the potential of our employees. Here, you’ll be surrounded by highly talented colleagues, which means there’s always someone to learn from. The many opportunities for personal growth that we offer are a direct consequence of the rapid growth we are experiencing as a company. Our amazing growth journey clearly shows that there’s big potential in creating a better and more inclusive web for all, which is what Siteimprovers do.

In addition, we hope you'll appreciate:

  • Great and inspiring company culture. Read more about the Siteimprovers and our inclusive, people-centric culture in this section here:

  • Rest and relaxation. 3+ weeks paid time off, 11 paid holidays, which includes 1 floating holiday of choice.

  • Comprehensive benefits. National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!

  • Prepare for the future. 401(k) with a company match to provide a better future in your retirement years.

  • Development opportunities. We are growing which in turn provides opportunities to grow both personally and professionally.

How to apply

Click on the APPLY NOW button to submit your application.

Equal Opportunity Employer – Minorities, Women, Disabled & Veterans Encouraged to Apply. “EEO is the Law” poster can be found at:

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