Product Marketer - Experience Ecosystem
Description
About Us:
Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.
Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.
About the Role:
The Product Marketer for the Experience Ecosystem will play a key role in positioning Sitecore’s differentiating capabilities in content and experience. This individual will collaborate with cross-functional teams, including revenue marketing, product, and technical alliances, making this an exciting opportunity to drive impactful initiatives.
You will work directly with the Director of Product Marketing, focusing on products and technical partnerships adjacent to our core offerings: Experience Foundation (platform accelerators for unified data, integrations, and omnichannel content), Search (AI-powered search solutions), Personalize (personalization engine), and key alliance partners like Microsoft, Salesforce, and Vercel.
The Product Marketing team works cross-functionally to create Sitecore’s positioning and messaging, create compelling content (presentations, data sheets, playbooks, case studies, whitepapers, etc.) and drive market awareness, sales success, and product adoption by telling a compelling, differentiated Sitecore story, backed by deep market and customer understanding.
What You’ll Do:
- Support the positioning and messaging of our digital experience portfolio by being an expert on the value our adjacent products and technology alliance partner solutions provide.
- Create high-impact marketing collateral such as sales presentations, product datasheets, case studies, and whitepapers to support sales efforts and educate customers about our products.
- Work with GTM (sales, pre-sales, marketing) teams and product management teams to implement targeted go-to-market strategies and field readiness initiatives.
- Work with our Partner Marketing team and key ISV partners to create Joint Value Proposition presentations and content.
- Partner with the demo marketing team to create world-class demos for use in marketing events, analyst evaluations, and to bring product web pages to life.
- Develops sales tools including playbooks, presentations, and demo stories that effectively communicate solution benefits.
- Support revenue marketing with strategies on how to create demand for our products.
- Be a trusted partner to the global product and product marketing teams and relay customer, sales and market insights that advise product roadmap decisions and strategy.
- Become an expert on the commercial aspects of our portfolio, including pricing and packaging and articulation of customer ROI.
What You Need to Succeed:
- 5+ years’ experience in a product marketing or solution consulting role in enterprise software.
- Experience in marketing technology (MarTech) software a must. Experience in CDP, Search, Personalization, IPaaS, or DXP space is a distinct advantage as is experience working for a vendor in our space.
- Ability to work cross-functionally, partnering optimally with alliances, sales, marketing, and product teams across Sitecore to meet common goals.
- Great written and verbal communication and influencing skills with a knack for simplifying the complex and creating and conveying compelling narratives.
- Self-motivated with a track record of leading projects from concept to completion in a fast-paced and dynamic environment.
- Demonstrated experience creating presentations, writing blogs, delivering webinars, and presenting to customers, analysts, etc.
- Fantastic storytelling skills and ability to communicate and translate technical issues to business values
- Excellent PowerPoint skills required.
- Passionate about digital experience and the value it creates for businesses and consumers.
Why you should click ‘Apply’:
- We are passionate about modern technologies and growing! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feels it’s never been a better time to join Sitecore as we look to grow by 30% YoY. Growth for us means growth for you and your career.
- Great team and company culture! You can find out more about our company culture, a typical day in the Product Management team and our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for its award-winning Culture by Comparably.
- Great benefits! We offer a competitive compensation package including a competitive base salary, annual bonus, and strong benefits program.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
How we hire
At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.