Associate ABM Marketing Manager
Description
Location: Manchester, NH/commute from Boston, MA
About Us:
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic.
Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences. Learn more at Sitecore.com
About the Role:
We’re looking for a detail-oriented and data-driven ABM Marketing Manager to help bring Sitecore’s global account-based marketing programs to life.
In this hands-on role, you’ll execute multi-channel campaigns, manage operational workflows, and report on performance across key platforms. You’ll work closely with the Senior ABM Marketing Manager to ensure every campaign is precise, measurable, and impactful.
This is the perfect role for a marketer who is equal parts strategic and tactical, comfortable diving into platforms, analyzing performance data, and optimizing for results.
What You’ll Do:
- Partner with the paid media team to support the design and execution of advertising campaigns
- Build target account lists, manage campaign setup, and coordinate with internal teams on creative and messaging.
- Use 6sense and Salesforce to monitor account engagement, intent signals, and campaign performance.
- Maintain operational excellence—ensuring data accuracy, campaign tagging, and proper tracking.
- Create and manage dashboards to report on engagement, pipeline impact, and ROI.
- Partner with marketing ops to continuously improve campaign workflows, data integration, and reporting cadence.
- Collaborate cross-functionally with digital, paid media, field, and product marketing to deliver integrated, account-centric experiences.
- Test and adopt AI tools and automation to improve efficiency and personalization.
What You Need to Succeed:
- 3–5 years of B2B marketing experience with a focus on ABM, digital marketing, or demand generation.
- Hands-on experience with 6sense (or similar intent platform), Salesforce, and marketing automation tools.
- Strong operational and reporting skills—comfortable building and interpreting dashboards.
- Understanding of paid media platforms (LinkedIn, Google Ads, display) and audience targeting.
- Detail-oriented and process-driven with a passion for accuracy and continuous optimization.
- Strong communication and collaboration skills across marketing and sales.
- Curiosity and eagerness to learn new tools, technologies, and techniques.
- Proactive, resourceful, and comfortable managing multiple projects in a fast-paced environment.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
Pay range for this role is $53k to $72k base salary plus a 10% bonus structure.
Sitecore offers a comprehensive benefits package, including multiple health insurance options (medical, dental, and vision coverage), a 401(k) retirement plan with company matching contributions, generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days), fully paid parental leave for new parents, company-paid disability insurance (short-term & long-term coverage) and life insurance, and an Employee Assistance Program supporting employees’ well-being, and a number of voluntary benefits to choose from available upon date of hire.
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