Campaigns Manager - International
Description
About Us:
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.
Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behaviours that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.
Learn more at Sitecore.com.
About the Role:
As our Marketing Campaign Manager, you will support the execution of integrated marketing campaigns that drive awareness, engagement and pipeline across our priority international markets, with a primary focus on EMEA and APJ. Reporting to the Director of International Campaigns, you will contribute to full-funnel campaign strategies from planning through execution—partnering with product marketing, content, SDRs, sales, digital and regional teams to deliver high-impact campaigns that drive measurable results.
This is an ideal role for someone who thrives in a fast-paced environment, enjoys solving complex campaign challenges, and wants to work on high-visibility initiatives across the buyer journey. If you are passionate about growth marketing, data-driven execution, and storytelling that drives action — we want to hear from you.
What You Will Do:
- Support the development and execution of integrated campaigns across priority buyer journeys for EMEA and APJ
- Translate high-level GTM priorities into actionable campaign plans — including content strategy, audience segmentation, nurture, and follow-up motions
- Help develop clear, measurable campaign goals that ladder up to pipeline creation, opportunity influence, and revenue growth
- Partner with content strategy and product marketing to refine messaging frameworks and ensure alignment across personas, segments, and funnel stages
- Coordinate campaign syncs to drive alignment across functions (sales, SDRs, digital, content, regional teams), ensuring localisation and flawless execution across EMEA and APJ
- Assist in campaign performance reporting and make data-driven decisions to optimize engagement and conversion
- Contribute to innovation across marketing execution — testing new tactics, channels, or messaging to improve impact
- Champion audience insights, using tools like 6sense, LinkedIn, and CRM data to inform targeting and messaging strategies
What You Need to Succeed:
- A minimum of 2-3 years of growth, demand generation, or integrated marketing experience at a B2B SaaS or technology company
- Proven experience driving full-funnel campaigns — from strategic planning to execution and reporting
- Solid understanding of how to segment and engage complex audiences across different funnel stages
- Strong cross-functional collaboration and project management skills; ability to navigate ambiguity and drive alignment
- Excellent communicator with the ability to craft compelling messaging and clearly articulate campaign impact
- Familiarity with marketing technology tools such as 6sense, Salesforce, Pardot and marketing AI tools
- Passion for marketing and a mindset of continuous learning, testing, and optimization
- Hands-on experience using AI or automation tools to improve campaign performance or improve efficiency
Equal Opportunities at Sitecore
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, colour, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.