VP, Corporate Communications
Description
About Us:
Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.
Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.
About the Role:
The VP of Corporate Communications leads our public relations and internal communications globally on behalf of Sitecore to help establish share of voice, secure brand lift and drive engagement and pipeline among target customers.
As part of media relations, this individual will manage our PR agencies around the globe, ensuring our stories and key messages are delivered in a compelling and connected way that differentiates Sitecore in the market. In addition to day-to-day media relations, this individual will also act as a counsellor to the executive and marketing leadership teams by pinpointing conversations the brand can get involved with, topics that executives and stakeholders can ‘own’ that emphasize Sitecore’s extensive experience in the digital experience space and identify potential opportunities and challenges that Sitecore should be aware of that will secure awareness about the brand and its offerings in key publications that drive the digital experience conversation.
Central to the role is an ability to garner meaningful, engaging coverage in Tier One media that goes beyond simple brand mentions. Success will be measured not just in the amount of coverage achieved but in the story being told in each piece. An ability to understand the needs of today’s journalist and create packages and content that tell stories will be critical.
What You’ll Do:
- Create, distribute and pitch news stories, in partnership with PR agencies, to target, tier one media in order to achieve brand lift, awareness and influence pipeline
- Develop the voice of key executives and spokespeople across the business so that Sitecore can ‘own’ important topics in the digital experience space
- Drive media attendance and interviews surrounding Sitecore events (ex. Sitecore Symposium)
- Act as the crisis communications lead, strategizing plans and possibilities when issues arise
- Lead efforts to develop customer stories and content that support external media, social and sales enablement requirements
- Work closely with marketing leadership to develop key messages for both the brand and individual products that resonate with external stakeholders and customers
- Determine plans and activity that will make coverage and customer stories ‘work harder ‘across the business by regularly partnering with the social team, internal comms, HR and other parties
- Lead the internal communications team to create the internal communications strategy, aligned with business, brand, and people/culture priorities
- Partner with content and social teams on strategies to further amplify communications across additional channels and build broader brand programs
What You Need to Succeed:
- Excellent writing and editing skills – telling stories should be your passion
- Fantastic interpersonal skills
- Cross-cultural experience working with other markets
- Powerful project management capabilities that energize and excite teams to strive for success
- Knowledge about what makes modern media tick and how to cut through to generate headlines
- A creative mind that can help you think outside the box beyond simple, press release ‘spray and pray’ approaches
Additional Skills That Could Set You Apart:
- Knowledge and interest in the digital experience sector
- Experience working in and/or overseeing other markets (specifically the UK and Australia)
- A strong ability to win over and persuade others to see your vision and sell opportunities
- A combination of both agency and brand experience in the B2B tech sector
- Understanding of the SaaS model and the different messages needed to help position products in this space
Why You Should Click ‘Apply’:
Growth! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel. It’s never been a better time to join Sitecore as we look to grow by 30% YoY. Growth for us means growth for you and your career.
Great team and company culture! You can find out more about our company culture and learn about our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.
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