Regional Vice President, Mid-Market (East)
Description
About Us:
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized but predictive and dynamic.
Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.
Learn more at Sitecore.com
About the Role:
Sitecore is seeking an experienced and results-driven Regional Vice President (RVP) of Sales to lead our Mid-Market Account Executive team in the East region. This leader will play a pivotal role in driving customer growth and retention by focusing on account expansion, upselling, cross-selling, and strengthening long-term customer relationships. The RVP will ensure customers realize the full value of Sitecore’s solutions while achieving regional revenue and growth objectives. This role reports directly to the AVP of Americas Sales.
What You’ll Do:
- Lead, coach, and develop a high-performing Mid-Market sales team focused on expansion and retention.
- Build strategies that drive upsell, cross-sell, and renewal opportunities across existing customer accounts.
- Partner closely with Customer Success and Solutions teams to maximize customer adoption, satisfaction, and lifetime value.
- Actively participate in customer meetings to support major expansion opportunities and strategic accounts.
- Recruit, hire, and onboard top sales talent to strengthen the team and scale regional performance.
- Provide ongoing coaching to develop sales acumen, account planning, and value-based selling skills.
- Ensure accurate forecasting, pipeline management, and reporting to senior leadership.
- Track team performance against retention, growth, and expansion goals, while ensuring customer health metrics remain strong.
- Collaborate cross-functionally to drive customer engagement campaigns and strategic growth initiatives.
- Cultivate and maintain executive-level relationships within customer organizations to reinforce Sitecore as a trusted partner.
- Manage escalations with urgency and professionalism to ensure a positive customer experience.
What You Need to Succeed
- 5+ years of proven sales leadership experience in SaaS; Martech experience strongly preferred.
- Demonstrated success leading Account Executives and consistently achieving or exceeding team quotas.
- Strong executive presence, presentation, and negotiation skills.
- Track record of coaching teams to close complex, high-value deals.
- Consultative selling expertise and experience leveraging proven sales methodologies.
- Ability to thrive in a fast-paced, collaborative environment and influence across teams.
- Competitive drive with a passion for winning and delivering results.
- Trusted advisor to customers, partners, and internal colleagues, with strong business acumen and strategic thinking skills.
How we hire
At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high-impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
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