Marketing & Communications Oakland, California


Description

Sirius XM Radio, Inc. seeks Marketing Analyst in Oakland, CA.

 Job Duties:  Measure brand campaign impacts on customer acquisition and usage. Query and QA custom audiences for marketing campaigns in many channels including email, push notifications, and paid digital media. Measure email and push notification campaign performance with respect to customer reactivation, engagement, upgrades and opt outs / unsubscribes. Create dashboards to allow marketing managers, analysts and executives understand marketing channel performance. Perform adhoc analytical projects to help our executives understand our marketing performance and overall business and inform data driven decisions. Create and automate analytical data pipelines to update dashboards and datasets used by stakeholders throughout the company.

 

Minimum Requirements: Master’s degree, or foreign equivalent, in Business Analytics, Digital Marketing or closely related quantitative discipline or Bachelor’s degree, or foreign equivalent, in Business Analytics, Digital Marketing or closely related quantitative discipline and five (5) years of experience in job offered or five (5) years of progressively responsible experience in the field of Digital Marketing.

Special Skills:

  1. SQL
  2. Database Querying
  3. R
  4. Python
  5. Financial Modeling
  6. Tableau
  7. Linear Regression
  8. Hypothesis Testing
  9. A/B Testing

Any suitable combination of education, training and experience is acceptable. Experience can be gained through academic coursework, scholastic achievement, or work experience. Education, experience and criminal background checks will be conducted.

Apply online and upload resume to the SXM careers website (https://jobs.jobvite.com/siriusxm).