Email Marketing Manager

Marketing Santa Clara, California


Who we are looking for: 

We are seeking a Marketing Automation Manager to execute global end-to-end lead nurture programs with email at their core. You will build integrated programs utilizing our cutting-edge marketing technology stack -- building emails, developing workflow rules and creating & maintaining email nurtures to the latest best practices. You are a dynamic marketer with a can-do attitude who will continuously test, propose and execute on optimizations to improve performance and efficiency.

You will be a key member of the demand generation, results-driven marketing team working to develop, deploy and manage nurture programs using Marketo. You will report to the Director of Digital Marketing.
 

 What you will do: 

 

  • Plan and implement trigger-based nurturing programs (with emphasis on email) in Marketo
  • Create segments for marketing programs based on buyer personas 
  • Design programs aligned to the buyer’s journey thru the sales funnel
  • Convert business and technical messaging into short, compelling copy for email and landing pages
  • Utilize segmentation, automation, and customization to drive engagement improvements
  • Oversee flawless delivery of messages, troubleshooting issues and implementing changes to avoid future impact.
  • Deploy A/B testing initiatives to increase retention and conversion metrics
  • Coordinate program execution collaborating with and supporting the extended marketing team 
  • Measure success against industry benchmarks and iterate strategies and tactics to improve programs over time
  • Invest time in research and continue learning to drive the latest innovations into our email programs 

 

What it takes: 

 

  • 5 to 7 years of hands-on Marketo experience building lead nurture programs
  • Strategic thinker and hands-on executor
  • Outstanding writing skills with proven success creating compelling marketing copy
  • Ability to work independently with minimal direction
  • Powerful project management skills
  • Strong knowledge of Demand Generation and Marketing 
  • Exceptional team player 
  • Thrive in a fast-paced environment 
  • Passion for metrics, data, and process 
  • Certified (or able to become certified) on Marketo platforms and applications
  • HTML/CSS skills are a PLUS
  • Bachelor's degree in Marketing or Business preferred

 

 #LI-DS1